Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that its subsidiary, Brightpoint Middle East FZE ("Brightpoint"), has entered into an agreement with Microsoft Middle East and Africa ("Microsoft") to launch a dedicated Windows(R) Phone Online Shop servicing the Middle East and Africa.
The Windows Phone Online Shop will enable consumers to purchase a variety of Windows Phone devices online. Consumers will also be able to perform device comparisons, read product reviews, watch demo videos and share recommendations through an integrated social media platform. The shop will be accessible in English, French, Arabic and Turkish.
"Smartphone growth is fuelling the worldwide mobile phone market and Windows Phone is poised to lead this trend," said Gustavo Fuchs, Microsoft Mobility Director, Middle East & Africa. "We are pleased to continue our partnership with Brightpoint, who has been with us since the first version of Windows Mobile and has now embraced the Windows Phone as part of their portfolio. Brightpoint's wide reach across the Middle East and Africa and its globally recognized distribution expertise will ensure consumers have access to the latest and greatest phones as soon as possible."
"We are happy to futher strengthen our long-term relationship with Microsoft in support of their Windows Phone offering," stated Anurag Gupta, Brightpoint's President, Europe, Middle East and Africa. "Our expertise in offering e-commerce and supply chain solutions will enable consumers across the Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and our footprint in the Middle East and Africa."
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About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Brightpoint has approximately 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.
Tom Ward
Investor Relations
317-707-2745
Brightpoint, Inc.
Carolyn Manco
Media Relations
317-707-2276