The West Paces Hotel Group Asia, which manages the ultra-luxury Capella Hotel and Resorts brand, announced today that it has changed its name to Capella Hotel Group Asia to capitalize on the successful luxury brand it has created.
“Capella Hotel Group Asia has enjoyed strong growth since its formation, and the name change allows us to take advantage of the powerful brand we have built that has become a symbol for service excellence,” said Bob Warman, Co-Chairman of Capella Hotel Group Asia.
“We continue to see strong demand for our luxury hotel services driven by the growth of high net worth travelers in Asia,” said Ng Chee Yuen, Co-Chairman Capella Hotel Group Asia. “Our Asian flagship at the Capella Sentosa has demonstrated our unique ability to blend luxury product design with the outstanding services we offer. Within a short period of time, affluent travelers from around the world have experienced and endorsed our services, which led to the increased demand for our Capella Hotels and Resorts, Solís Hotels & Resorts, and the Auriga spa brands throughout Asia.” To support the growth of the Capella, Solís and the Auriga brands in South East Asia, China and India, Capella Hotel Group Asia will forge ahead with the expansion of its infrastructure in Asia over the next few years. This includes establishing sales offices in Hong Kong and Shanghai in 2012.
“2012 will be an exciting year for the Capella Hotel Group Asia, as we will unveil the first of a series of new Asian hotels under our brands outside of Singapore. These are hotels which have been under development over the last few years and are now nearing completion. Many are designed by world renowned architects and are located in key cities and beautiful destinations. Our customers can look forward to a delightful collection of luxury experiences in our hotel portfolio in the years to come,” said Ng Chee Yuen.
About Capella Hotel Group Asia
A joint venture between the Capella Hotel Group and Kwee Inc. Pte. Ltd., Capella Hotel Group Asia (CHGA) is headquartered in Singapore. CHGA manages the ultra-luxury and luxury Capella Hotels and Resorts, Solís Hotels & Resorts, the Auriga spa brands and independent properties throughout Asia. CHGA is dedicated to providing superior service levels of services to all its stakeholders, including being attentive to owner and developer needs and sensitive to design aesthetics as well as practicality. Blending the highest level of personalized attention and the finest in amenities within unrivaled settings are the company’s hallmarks. Capella Hotels and Resorts is an ultra-luxury concept catering to the top two percent of travelers who desire genuine service and customized privacy and luxury. Solís Hotels & Resorts focuses on leisure travelers, business travelers and group meetings business with an uncompromising commitment to service and luxury accommodations. CHGA also offers its own spa brand, Auriga. Reserved for spa facilities that have the scale, construction and design quality and diversity of treatments that provide it the potential of becoming a destination for spa aficionados. www.capellahotels.com
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