Five Key Service Areas, Supporting All Aspects of the Device Lifecycle, Will be Showcased at Mobile World Congress in Barcelona, Spain
Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in providing device lifecycle services to the wireless industry, today announced the introduction of its new global brand at Mobile World Congress in Barcelona, Spain. The brand, built around the driven, reliable, and creative character of BrightPoint, focuses on the complete offering the company provides to manufacturers, retailers, and network operators: "Device Lifecycle Services. Delivered."
"At BrightPoint, the device is at the center of everything we do," stated Robert J. Laikin, Chairman of the Board and Chief Executive Officer of BrightPoint. "We understand that our ability to meet commitments -- to deliver -- is why we earn and keep our customers' business."
BrightPoint's new brand identity is reflective of the modern, dynamic approach it takes to its full suite of end-to-end supply chain and customization solutions. BrightPoint offers over 110 device lifecycle services globally, which are aligned within the 5 key service areas:
-- PLAN. Forecast and manage supply chain lifecycles
-- MARKET. Create demand and access sales channels
-- CUSTOMIZE. Configure, prepare and enable devices
-- MOVE. Deliver devices when and where they need to be
-- RECOVER. Maximize value from recaptured devices
"Our brand, and the way we talk about our services, is evolving to meet the demands of the wireless industry," said Larry Paulson, Executive Vice President and Chief Marketing Officer of BrightPoint. "The new global brand is another example of how BrightPoint constantly challenges itself to drive more efficiency, scalability, flexibility, and transparency in its business, so we can deliver the same qualities to our customers' business."
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device lifecycle services to the wireless industry. In 2011, BrightPoint handled more than 112 million wireless devices globally. BrightPoint's 5 key service areas -- Plan, Market, Customize, Move, Recover, offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers' IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in
Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over 75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide. Additional information about BrightPoint can be found on its website at www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.
Tom Ward
Investor Relations
317-707-2745