Brightpoint, Inc. ("BrightPoint") (Nasdaq:CELL), a global leader in providing device lifecycle services to the wireless industry, today announced that its subsidiary, Brightpoint Australia Pty Ltd ("BrightPoint Australia"), has entered into an agreement with Aggregato Mobile Direct Pty Limited ("Aggregato") to provide fulfillment and logistic services in support of Red Bull Media House GmbH ("Red Bull MOBILE").
Under the terms of the agreement, BrightPoint Australia will provide a full suite of logistic services to Aggregato for Red Bull MOBILE products, including handset customisation, content uploading, specialised kitting, and fulfillment services to end users and selected retail partners in Australia.
"We are pleased to partner with BrightPoint Australia on this project," stated Keith Wilson, Aggregato's Managing Director. "We look forward to a long-term relationship with BrightPoint Australia as they support our delivery of Red Bull MOBILE devices and services to the Australian marketplace."
"Our expertise in delivering customised services and e-commerce solutions to Aggregato is critical to the launch of the Red Bull MOBILE product in the Australian marketplace," stated James Watters, BrightPoint Australia's Managing Director. "At BrightPoint, we pride ourselves on providing a professional and seamless experience for our customers as we continue to expand our integrated distribution and logistic services business in the region."
About Aggregato
Aggregato provides solutions and assistance with end-to-end MVNO mobile phone and wireless data requirements, including wholesale network access or supplying the aspects that your network does not already have available. Other services include consulting to assist with feasibility/business case development and project management for transitioning an existing customer base or coordinating new marketing initiatives. More information on Aggregato is available at: www.aggregato.net .
About Red Bull MOBILE
Red Bull MOBILE offers state-of-the-art telecommunication services including branded handsets, competitive tariffs and access to the Red Bull MOBILE Portal. The Red Bull MOBILE portal is a gateway to the exciting world of Red Bull via Red Bull TV and exclusive ticket opportunities to both Red Bull and partner events, such as advance tickets to the Red Bull X-Fighters freestyle motocross event in Sydney. Red Bull MOBILE customers have the opportunity to win behind-the-scenes tours of Red Bull's motorsport racing teams and events, can sign up for 'jump-the-queue' access to Australia's hottest nightclubs, or purchase tickets to sold out festivals and film premieres. And the benefits don't stop there - customers will be treated to online perks including athlete, event, sport, music and lifestyle stories, pictures and videos that Red Bull is renowned for. Customers will also have the chance to meet Red Bull athletes in person, including champion surfer, Sally Fitzgibbons and FMX superstar, Robbie 'Maddo' Maddison.
About Brightpoint, Inc.
Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing device lifecycle services to the wireless industry. In 2011, BrightPoint handled more than 112 million wireless devices globally. BrightPoint's 5 key service areas -- Plan, Market, Customize, Move, Recover, offer over 110 innovative services, such as distribution channel management, procurement, inventory management, reverse logistics and repair services, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers' IT systems and operations. BrightPoint's effective and efficient platform allows its customers to benefit from rapidly deployed, flexible and cost effective solutions. BrightPoint has more than 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2011, BrightPoint generated revenue of $5.2 billion, from customers in over 75 countries. BrightPoint provides distribution and customized services through over 100,000 points-of-sale and to over 25,000 B2B customers worldwide. Additional information about BrightPoint can be found on its website at www.BrightPoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
CONTACT: Brightpoint, Inc.
Tom Ward
Investor Relations
317-707-2745