Samsung Electronics Co. Ltd. today unveiled the innovative solar powered
full-touch screen phone “Blue Earth”, alongside Samsung’s vision
for environmental sustainability. Under the slogan: “The Blue Earth
Dream: Eco-living with SAMSUNG mobile”, Samsung reinforced
its commitment to protect the environment through the design of
eco-friendly products and a programme of activities for its customers.
It will be showcased at Mobile World Congress 2009 for the first time.
Designed to symbolize a flat and well rounded shiny pebble, Blue Earth
is the first solar powered full-touch screen phone. By charging with the
solar panel located on the back of the phone, users can generate enough
electronic power to call anytime anywhere.
Blue Earth is made from recycled plastic called PCM, which is
extracted from water bottles, helping to reduce fuel consumption and
carbon emissions in the manufacturing process. The device, including
charger, is free from harmful substances such as Brominated Flame
Retardants, Beryllium and Phthalate.
The latest in a series of eco-friendly products, Blue Earth comes
with a unique user interface which is designed to draw attention to
preserving our fragile environment. Simple to set screen brightness,
backlight duration and Bluetooth to an energy-efficient mode, this new
user interface allows the user to be energy-efficient with just one
click of ’Eco mode’. Through the ‘eco walk’ function the user can count
their steps with an in-built pedometer, calculating how much CO2
emissions have been reduced by walking as opposed to motor transport.
This unique function allows user to calculate the value of this
footprint through the number of trees that have been saved.
The packaging for Blue Earth is designed to be both small and
light, made from recycled paper, and comes with a 5 star energy
efficient charger which uses standby power lower than 0.03W. As part of
the Voluntary Agreement of European Commission IPP (Integrated Product
Policy) pilot program, Samsung has agreed to start using rating on
energy consumption on the no-load mode of the mobile device charger.
“Samsung’s ‘The Blue Earth Dream’ demonstrates our small but
meaningful commitments for the future and our environment,” said Mr. JK
Shin, Executive Vice President and Head of Mobile Communication Division
of Samsung Electronics. "We are committed to achieving the highest
eco-status with our customers and business partners by providing the
best eco-products and promoting eco-activities.”
Get in touch with Samsung Mobile! Learn more about ‘The
Blue Earth Dream’ and other eco-friendly initiatives at www.samsungmwc.com
(The site will be opened on February 16) and visit us at Hall 8, Stand
8a139 at Mobile World Congress, Barcelona.About The Blue Earth Dream
The Blue Earth Dream conveys hope and sets goals for sustainable growth
and life. In increasing environmental awareness, Samsung is developing
ways to reduce CO2 emissions and to save energy at every stage of the
product life cycle, as an effective response to climate change.
Milestones have been put in place to eliminate hazardous substances from
handsets and packaging will be designed from recycled materials. Samsung
will encourage its customers to recycle handsets at a growing number of
special take-back points worldwide.
About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2007 consolidated sales of US$105 billion. Employing approximately
150,000 people in 134 offices in 62 countries, the company consists
of two main business units: Digital Media & Communications and Device
Solutions. Recognized as one of the fastest growing global brands,
Samsung Electronics is a leading producer of digital TVs, memory chips,