Unique Distribution Circuit Extends the Reach and Shelf Life of News Targeting Audiences in Asia-Pacific Countries
Marketwire today announces the launch of its Asia Features newsline reaching features, entertainment and lifestyle editors at newspapers, magazines, online sites and broadcast outlets in Asia-Pacific countries. Created along the lines of a traditional features newsline, this distribution circuit provides editors who write lifestyle, special interest and seasonal stories with news and information that coincides with national holidays and celebrations throughout the region. Marketwire's Shanghai newsroom handles translation and distribution, while its Asia research team maintains a comprehensive, updated editorial contact database. Distribution partners Asia Release, ISTIC and Xinhua Infolink further extend exposure.
"The Asia Pacific market is an important financial and media market for multinational businesses, and they continue to look for new ways to connect with a broader range of consumers and business people in this region," said Hector Botero, vice president, emerging markets division, Marketwire. "Because of our on-the-ground Asia presence and strong regional ties, we're able to pinpoint and connect with media outlets and journalists not reached by traditional business news distribution."
Features releases differ from traditional press releases because they are written as ready-to-print stories with evergreen content and are often used to fill news holes. This appeals to today's limited-resource newsrooms, as well as provides new ways for organizations to "repackage" their messages to reach new audiences and extend their brands beyond customary industry targets.
Countries served through Marketwire's Asia Features newsline include:
Australia
Mainland China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Singapore
South Korea
Taiwan
Thailand
Marketwire provides its clients with editorial and holiday calendars by country and region so they can align their features press releases with seasonal and holiday themes, increasing the likelihood of publication. Translation into English, Traditional Chinese, Simplified Chinese, Korean and Japanese is included.
Marketwire also publishes Asia features releases on 22 prominent Chinese websites such as China Infolink, a leading one-stop online information platform for China's industrial and economic news, China Investment, a news portal with 300,000 viewers per day, and Ninbo Small and Medium Sized Enterprises Online, an information platform with 150,000 corporate members spanning all industries. Within 48 hours of distribution clients receive a report illustrating where their stories appeared on these websites.
"When we issued our first press release over Marketwire's Asian distribution, our team in China reported that a large number of companies in the region took note," says Michael Petitti, CMO at Trustwave. "Marketwire's Asian distribution channels have proven to be far superior to others we've used in the past and we look forward to increasing our market visibility with this new distribution."
About Marketwire
The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.
Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.
Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at www.marketwire.com.
For additional information:
Dagmar King
Marketwire
(310) 765-3255
dking@marketwire.com