Adfortel, developer of mobile advertising solutions, will introduce its VoiceAds Engine in Europe and South America this year in cooperation with media agency Universal Media. To support the introduction of VoiceAds, Universal Media will provide its customers in both regions with counsel and research into the effectiveness of VoiceAds as an advertising channel and introduce the service to its clients.
With the VoiceAds Engine, Adfortel enables advertisers to target very specific consumer groups with relevant offers. Adfortel cooperated with Tjeepst, the Netherlands' first provider of free mobile telephony. As a result, advertisers can apply VoiceAds later this year to reach Dutch consumers in an innovative way.
VoiceAds are audio commercials which replace the standard ringback tone during the waiting period for connecting a call. As soon as the call is connected, the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can save on their monthly phone bill. A study by Blauw Research shows that thirty percent of mobile phone users would allow their provider to play VoiceAds. This enables advertisers to target 3.66 million Dutch people aged 13+(1).
About Adfortel
Adfortel, part of the Payter Holding Group, develops and provides mobile advertising solutions. For more information, please see www.adfortel.com.
About Tjeepst
Tjeepst is the Netherlands' first provider of free telephony. Please visit www.tjeepst.nl for more information.
About UM
Universal Media (Nederland) B.V. is located in Amsterdam, The Netherlands. For more information visit www.um.nl.
(1) NOM Doelgroep monitor 2008, www.nommedia.nl.
CONTACT: Edelman Public Relations Worldwide B.V.
Ellen Bruens
+31 20 301 09 80
Ellen.bruens@edelman.com
Adfortel B.V.
Igor Hendriksen
+31 10 478 29 29
Igor@adfortel.nl
Tjeepst
E. W Tjon Fo.
+31 65 313 42 88
e.tjonfo@tjeepst.nl