Authentix, Inc. Refutes IBN Story, ‘UK Firm Gets Contract, India Gets a Bad Deal’

General News Friday September 25, 2009 15:13 —General News

Authentix, Inc., the global leader in authentication, today refuted the

recent IBN broadcast report that misrepresents the Authentix kerosene

marking program in India from October 1, 2006 to December 31, 2008.

Authentix is investigating the nature of the claims and

misrepresentations in the report to determine proper legal recourse.

The story contains a myriad of factual errors including the technology

selection process, the length of the program, pricing specifics and the

reason the program was stopped. Indeed the report states that the

contract was awarded to UK-based Authentix, when in fact it was also

awarded to Swiss-based SGS, the world’s largest certification and

inspection firm. SGS provided the overall program management and

infrastructure for marking and testing, while Authentix provided the

authentication technology system to SGS.

“Statements in the report that there were 'irregularities in the deal,'

that the Company’s authentication solution was arbitrarily awarded or

that the pricing for the fuel markers was in any way inappropriate are

simply false and Authentix challenges IBN to publish any factual

information supporting these statements,” said David Moxam, CEO and

Chairman of Authentix. Authentix has an international reputation as an

upstanding leader in the authentication industry with the highest

integrity and takes allegations of inappropriate conduct or behavior

seriously.

The claim that Authentix markers can be tampered with commercially is

unsubstantiated and sensationalistic reporting. While the Authentix

kerosene marking program was in place, nationwide forensic testing and

analysis revealed that fuel marker laundering was not occurring anywhere

in India. “Along with reporting incorrect information as fact, there’s a

big chunk of this story that IBN blatantly ignored,” said Moxam. “What

IBN fails to mention is that the kerosene marker program was working. It

was effective and not only did it save Indian taxpayers money, it helped

ensure that India’s poorest received the kerosene needed for cooking and

heating. The fact that there is no marking program in place right now

means that those involved in the illicit fuel trade are having a field

day.”

Indeed, in an affidavit filed before the High Court of Delhi in January

2009, an official with the Ministry of Oil and Gas stated, “the kerosene

marker system was indeed an effective and efficacious means of

preventing adulteration.” The official goes on to describe the marker

system as “very successful.”

Thanks to the marking program, some 1,000 retail outlets illegally

selling road fuel adulterated with government-subsidized kerosene were

identified. Diesel sales in India increased during the program, another

fact that underscores the success of the program. Now, with no program

in place, sales of illegally adulterated road fuel have been increasing.

In fact there are a number of recent instances where the poor in the

certain parts of India are being deprived of their quota of kerosene.

Authentix has a long-established track record of helping governments

recoup billions of dollars that would otherwise be lost to the illicit

fuel trade and Authentix welcomes the chance to speak directly with

representatives of IBN in an effort to set the record straight.

ABOUT AUTHENTIX

As the global leader in authentication solutions for brand protection

and excise tax recovery, Authentix® is on the frontlines of the battle

against counterfeiting and smuggling. Authentix offers a wide array of

world-class solutions that are based on innovative nano-scale

engineering and mass serialization so that brand integrity can be

preserved as products move through the supply chain. Authentix’

solutions safeguard consumers from harmful products and prevent profits

and tax revenues from being lost to illegal activities, such as

terrorism. With clients including Fortune 500 companies and national

governments, Authentix has recovered over $5 billion in lost revenues in

the last 5 years in the oil and gas, pharmaceutical and medical device,

tobacco, spirits, and consumer goods industries. In addition, our

expertise in the fields of security documents, currency and homeland

security applications helps to protect the very fabric of our society.

For more information, please visit www.authentix.com.

CONTACT: Authentix, Inc.
US Contact
Cari Weinberg, +1 469-737-4453
Manager, Marketing and Public Relations
cari.weinberg@authentix.com
or
Europe and UK Contact
Duncan Ritchie, +44 (0) 1904 486800
Vice President, Global Marketing & Strategy
duncan.ritchie@authentix.com

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