Statement from Prudential Financial, Inc.

Stocks News Monday October 5, 2009 10:35 —Finance

Prudential Financial, Inc. (NYSE:PRU) announced today that it is

currently exploring options with regard to its investment and fund

management businesses in Korea. These options include a possible sale of

either or both of Prudential Investments & Securities Co., Ltd. and

Prudential Asset Management Co., Ltd., which are headquartered in Seoul,

South Korea. This does not affect Prudential’s life insurance business

in Korea: The Prudential Life Insurance Company of Korea, Ltd. (also

known as Prudential of Korea or POK).

Prudential Financial, Inc. (NYSE:PRU), a financial services leader with

approximately $580 billion of assets under management as of June 30,

2009, has operations in the United States, Asia, Europe, and Latin

America. Leveraging its heritage of life insurance and asset management

expertise, Prudential is focused on helping approximately 50 million

individual and institutional customers grow and protect their wealth.

Prudential's businesses offer a variety of products and services,

including life insurance, annuities, retirement-related services, mutual

funds, investment management, and real estate services. For more

information, please visit http://www.news.prudential.com/.

CONTACT: Prudential Financial, Inc.
Lisa Villareal, +1-973-367-2503
or
+1-973-517-6901 (cell)
lisa.villareal@prudential.com
Jaehwan Lee, +82-2-3770-7373
jaehwan.lee@pru.co.kr

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