Vertex Acquires Cosmedicine; Corporation Renamed Costru Company, LLC
Cosmedicine announced today their relaunch under new ownership, Vertex
Capital and corporate name, Costru Company, LLC.
Vertex Chief Operating Officer Larry Nusbaum, an accomplished consumer
products executive, has been tapped to rebuild this registered OTC and
clinically tested high end brand.
“We see tremendous upside in the coming months for this recognized
brand,” states Nusbaum, adding, “We will tailor our proven techniques
for successful corporate turnarounds to overcome Cosmedicine’s previous
losses by providing a greater focus, bringing the overhead under
control, providing better gross margins and increasing distribution.
"We will utilize our direct marketing approach, producing a thirty
minute cutting-edge infomercial and short form direct-to-consumer
television commercials to increase revenue and build brand awareness, as
well as create a continuity and loyalty program designed to support the
longevity of the entire product line in retail."
A well-known celebrity is currently being contracted to serve as
spokesperson, with plans to have a commercial on-air for testing in-spot
markets nationally by December 2009.
“Our proprietary formulas and technology have been clinically tested and
documented as superior to the existing acne and anti-aging category
leaders,” Nusbaum explains. “Our marketing campaign will emphasize the
features and benefits of our unique brand, clearly illustrating how
favorably we compare with other well known products in this category. I
am personally energized to tackle this turnaround.”
The core-product lines have been meticulously developed, elegantly
packaged and are already distributed in the leading upscale chains such
as Sephora, Ulta, Nordstrom’s, and Macy’s.
ABOUT VERTEX: Founded in 2008, Vertex Capital Management LLC
(“Vertex”) is a NYC based private equity group. A premier equity
investment group focused on making control investments in distressed
private companies. Companies currently owned by Vertex also include
Ronco Acquisition Corp., Small World, Naturade LLC, and Fitz & Floyd.