Thai Mobile Operator Plans to Grow Market Presence and Revenues With SevenFlow Mobile Data Business Intelligence Tools
Neuralitic Systems, the leading provider of mobile data intelligence solutions for mobile operators, has broken new ground in Asia with the signing of a new deal with Thailand's TrueMove. The mobile operator will utilize Neuralitic's SevenFlow™ software suite to perform highly sophisticated mobile data analytics on their subscriber base to better understand user behaviours and trends and to further strengthen their marketing and competitive position in the Thai market.
"While Neuralitic has made significant inroads with mobile operators in Asia, Europe and North America, TrueMove represents our first contract in Thailand," says Stephen Kerwick, Vice-President, Marketing Science and Analytics for Neuralitic Systems. "We are particularly excited about working with TrueMove as they are a growing and dynamic company that stands at the forefront of the country's mobile operator community, and is an innovator in converged communication applications. With SevenFlow, TrueMove will be able to create service offerings that are even more in line with the individual interests of its customers."
"Neuralitic has developed an ideal, proven mobile data intelligence solution that can capture and link information in a dynamic fashion," says Suphakit Vuntanadit, Chief Commercial Officer for TrueMove Company Limited. "As Thailand's leader in mobile high-speed Internet and the only operator to offer three smartphone platforms (iPhone, Blackberry and Android), TrueMove's convergence network enhances subscribers' experience with various content and applications via our Wi-Fi and future 3G networks. With the exponential increase in data volumes from Android and iPhone devices, it is critical for mobile operators like us to understand subscriber usage patterns down to the device and application level. With the capabilities Neuralitic provides, we are confident that TrueMove will find new and innovative ways to build our subscriber base, extend into new markets, and increase revenues."
SevenFlow is Neuralitic's flagship product. It is specifically designed to help mobile operators optimize their marketing initiatives by providing a sophisticated analysis of network, application and data usage patterns. By transparently extracting and analyzing 100% of data usage, from all mobile data subscribers on a wireless network, it provides a 360-degree view of subscribers' and roamers' mobile journeys. SevenFlow has the unique ability to link information about subscribers, devices, and usage and present actionable metrics in a highly usable interface.
About TrueMove
TrueMove, a subsidiary of True Corporation Plc, Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler, offers innovative and high-quality wireless communications services on its nationwide 1800 MHz network to 16.2 million subscribers (March 2010) throughout Thailand. TrueMove's vision is to create a pioneering wireless high-speed lifestyle where people can communicate as well as access knowledge, information and entertainment wherever, whenever, and however they wish. The company delivers superior coverage coupled with quality and best value services, which make TrueMove more than just a mobile phone operator. Leveraging its relationships with True Corporation and the CP Group, TrueMove offers unique integrated products and services to the Thai market. For more information, visit www.truemove.com or www.truecorp.co.th.
About Neuralitic Systems
Founded in 2007 and backed by well-known venture capital firms, Neuralitic is a leading provider of mobile data intelligence solutions that help mobile operators improve marketing initiatives for data services. SevenFlow™, Neuralitic's flagship product, provides actionable insights into existing customer preferences and behaviours to maximize returns on subscriber acquisition and retention investments. The company draws its expertise from employees in a variety of fields related to its core business, including IP infrastructure, business intelligence, high-throughput databases, dimensional data modeling, mathematics and wireless network engineering. Neuralitic has its headquarters and R&D centre in Montreal, Canada and a local presence in the United States, EMEA and Asia Pacific. http://www.neuralitic.com.
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