Adfortel, developer of mobile advertising solutions, today announced that it has deployed its groundbreaking mobile advertising solution VoiceAds Engine into the Telenor Playground. Telenor Playground is created to present innovative and relevant solutions to operators within the Telenor Group. With Telenor Playground, operators can stay up to date with the latest telco-relevant solutions.
"The Telenor Playground enables Adfortel to promote and showcase our VoiceAds Engine to operators within the Telenor Group," says Igor Hendriksen of Adfortel. "We show integration is quite simple as it is based on Session Initiation Protocol (SIP). This allows for relatively low implementation costs and short lead times. Our goal is responding to customer needs, but at the same time also trying to look ahead. By participating in Telenor Playground's professional forum, we want to encourage further development of the service."
The patented Adfortel VoiceAds Engine enables operators to introduce so-called adfunded services to create a new source of income from media sales and advertisers to target specific consumer groups with relevant offers. VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. As soon as the call is connected the conversation starts as per normal, therefore making optimal use of the waiting time. Consumers who opt for VoiceAds can save on their monthly phone bill.
About Adfortel
Adfortel develops and provides mobile advertising solutions. Adfortel has strong partnerships with media agencies like UniversalMcCann to ensure inventory allocation and market research into the effectiveness of mobile advertising channels like VoiceAds. More information: www.adfortel.com
About Telenor Playground
Telenor Playground is created by Telenor as a meeting place for developers, established mobile service suppliers and the Telenor operational companies. Playground offers established mobile service suppliers and developers a simple way to showcase mobile services, which can be shared and promoted within the Telenor Group. For more information about Playground: http://playground.telenor.com
About the Telenor Group
The Telenor Group is an international provider of high quality tele-, data- and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. Headquartered in Norway, the Telenor Group is among the largest mobile operators in the world with over 179 million mobile subscriptions, revenues in 2009 of NOK 107 billion (including Kyivstar), and a workforce of 40.000. Read more about Telenor Group: www.telenorgroup.com
CONTACT: Edelman
Ellen Bruens
+31 20 301 09 80
Ellen.bruens@edelman.com
Adfortel
Igor Hendriksen
+31 10 477 32 44
Igor@adfortel.nl