New iPhone App for Runners Uniquely Motivates, Maps, Tracks and
Connects to a 3 Million Member Community
Building upon its growing array of digital training tools for athletes,
Nike (NYSE:NKE) today announced the availability of its new Nike+ GPS
App on the App Store. The app is engineered to operate seamlessly
between GPS and an accelerometer for an accurate, motivating and
entertaining runner’s tool.
The new Nike+ GPS App allows runners to use their iPhone to visually
map every run while tracking pace, distance, time and
calories-burned as well as stay motivated with instant feedback
during and after each run from athletes like Paula Radcliffe and Lance
Armstrong, and comedian Tracy Morgan. The app also connects runners
around the world or just down the street through www.nikeplus.com,
the largest running community in the world with more than 3 million
members.
“We are so excited to introduce the true 'Runner’s App' for iPhone
combining the dynamic power and community of Nike+ with the
user-friendly functionality of GPS and accelerometry,” said Stefan
Olander, VP, Nike Digital Sport. “We will continue to evolve the digital
options we provide to runners so that their running experience is always
unique and inspired.”
The Nike+ GPS app for iPhone allows runners to:
Run Anywhere: From indoor to outdoor, track to treadmill, this
new app combines the power of GPS technology with an accelerometer to
map and track a run from anywhere. Even if the GPS signal is not
available, the accelerometer will allow the user to continue to track
pace, distance, time and calories-burned.
Map Your Runs: GPS technology allows runners to keep track of all
their routes including a breakdown of pace and distance at different
points during a run. Runners can even tap the screen during a run to see
their current location.
Challenge Yourself: The “Challenge Me” feature allows runners to
challenge themselves to run farther, faster, or longer than a previous
run already logged. The app will also track run history to be able to
personalize challenges.
Stay Connected: Runners can wirelessly connect with www.nikeplus.com
after each run to instantly save the run and share it with friends via
the site, Twitter, or Facebook. In addition, they can view their
progress on goals, participate in running challenges and download
coaching programs.
Stay Motivated: Runners receive motivating messages from top
athletes and celebrities when specific customized goals are achieved,
challenges are won, or when a personal best is achieved. Runners can
also tap the iPhone screen to receive in-run feedback.
The Nike+ GPS App is available for $1.99 from the App Store on iPhone
and iPod touch at www.itunes.com/appstore.
The Nike+ GPS App is compatible with the iPhone and iPod touch although
the app will function only through accelerometer technology on the iPod
touch.
Video tutorials for the Nike+ GPS App are available at:
http://videos.nikemedia.com/NikePlusGPSApp_1.mov
http://videos.nikemedia.com/NikePlusGPSApp_B.mov
Since the 2006 launch of Nike+ in partnership with Apple, a variety of
Nike+ enabled devices have been introduced to help runners reach their
full potential including the Nike+ iPod SportKit for iPod nano and iPod
touch for runners who enjoy training with music, the Nike+ SportBand for
runners who prefer not to run with music, the Nike+ Heart Rate Monitor,
and now the new Nike+ GPS App for use with the iPhone.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikebiz.com.
For more information, including multi-media materials, please visit: www.nikemedia.com.
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