Event : Color Stone Sales Seminar
Date : 18th,19th,20th of August 2010
Respondent : Attendants of the seminarNumber of Respondent : 210 persons/ 217 persons
(Man: 80 Female:128 N/A: 2)
Organizer : Japan Color stone Promotion Committee Question 1. Did you think you feel like selling more color stones, after attending this seminar?
Yes: 190 persons (90%) No: 4 persons N/A: 16 persons
How do you extend the sales?
The followings are the summary of 114 person’s replies.
-I could know the importance of expanding the range how to express so I like to challenge to sell uncommon stones.
-Thanks of this seminar, I could have interests in color matching and products stories. With giving additional offers not only about the expert knowledge to customers, I would like to extend the sales.
-After the seminar, I found that the color coordination and the customer services weren’t so difficult and I was inspired.
-In order to be able to propose the merits of products stories and color coordination, I would like to expand the common joy with customers.
-Before I thought that there are a few sales opportunities with color stones jewelries, compared with diamonds jewelries but this seminar inspired me to sell color stones jewelries.
-I appreciated the proposal of the color stone coordination, and the beauty & pleasure of color stones at the seminar.
-Thanks for this seminar; I was inspired to sell products just not as jewelry but also one items of total fashion.
-Firstly I will try to display color jewelry to the fore and I will investigate the appeal merit forcustomers with utilizing brain storming and well-understanding the products features.
-I will set up the special corner for color stones at our display area and change the display seasonally.
-I will propose retailers to increase the order of color stones jewelry.
-In accordance with customers needs, I only focused on the product developing of diamond but this seminar reminded me that there are still more chances for color stones to be explored.
-I will add color stones to the sales promotion products in this season.
-Firstly I will start with averaging the level of customer’s service of each shop clerk.
Reasons for “No” of Question 1.
-As the volume of color stone is very small, it’s difficult to expand its sales.
-The product which is in high-demand among customers naturally is good sale.
Question 2. Could you get any practical tips to extend sales in color stones?
Yes: 189 (90%) No: 9 N/A: 12
The followings are the summary of 130 person’s replies.
-Yes. I could understand that key words such as fantasy and personal are important.
-In order to understand a product, the story over a product such as its concept, its history, and its episode is necessary.
-I could understand that it’s very important to inform customers that the image of color can be the positive factors for customers.
-It is very important to let customers feel the effect of color contrast by the color coordination.
-Knowing personal color is very effective to sell jewelry which suits with each customer.
-The offer including information about personal color will be effective to meet consumer’s demands.
-I was so surprised with how many various pattern of clothing to evoke further charms of color stones.
I would like to convey this information to customers during sales services.
-I could learn the dream to obtain trend jewelry and the importance how to improve sales skill thought this seminar.
-I could learn the way to extract the product’s features and the customer merits by means of brain storming.
-This seminar made me very aware that the reasons were very important for woman to buy.
-I could learn a lot about how to approach customers. I would like to serve customers with joy but without putting pressure on them.
-This seminar encouraged me to convey the charm of color stones to senior customers who mainly buy the diamond jewelry.
-I would like to make big fans of color stones from now on.
-I could learn effective tips from the sales skill seminar and I would like to make use of them.
Question 3. Which seminar was the most impressive?
1.)Key note speech 2.)Color coordinate seminar 3.)Sales skill seminar
Rate of impressiveness; Low High
The participants of every seminar got a certain deep impression by the seminar. Regarding the key note speech, the 88% of participants were impressed at the venue in Tokyo. While the DVD seminar held in Hiroshima and Fukuoka, 65% of them were impressed.
- At the seminar in Hiroshima and Fukuoka, DVD of the same seminar in Tokyo was played.
Question 4. How do you evaluate your (stores & companies) sales skill of color stones? Low High
Question 5. What do you think the factor which becomes obstacles in selling color stones?
Others opinions;
-There is problem with the price range.
-The gap of knowledge among clerks.
-The number of customer is everything.
-From a manufacturer’s point of view, our distributors won’t accept color stone products due to their lack of knowledge on them.
-There are too much color stone products to recommend.
-The value of name brand, the difficulty of standard of value and the economic situation
-The color stone market leaded by the gem identification companies is not so attractive.
-The expansion of the products rage is necessary.
-Our president doesn’t like the color stone jewelries.
-There are only few customers who like color stone jewelries.
-The variety of design is limited and there are few design-oriented products.
-I have no idea how to make presentation of color stones to customers.
-The demand for color stones is rather low among customers.
-The price is very expensive.
-The color stones jewelry are only old-fashioned and orthodox designed and can’t meet the need of customers.
-Since Japanese likes diamond jewelry which goes with any fashion style, they feel risky to choose color stone jewelry.
-There is no demand among customers.
Question 6. Desirable support in order to promote sales of color stone jewelry
-TV Commercial
-The Promotion sales as De Beers Group conducted before.
-I still wonder why “Year stone and year color” activity was abolished. We need some reason to recommend certain color stone.
-To accept any processing treatments, to evaluate it fairly and to convey each charm from natural stone to treated stone.
-Enlightening activities explanation of every process such as plating, gold & argon content and so on.
-Advertisement
-Women's magazine
-Letting celebrities wear jewelry.
-TV and Magazine
-The special issues of girls’ magazine are very effective to young girls.
-The approaching activities to interest in color stone jewelries.
-PR activity such as a year-stone-activity
-PR activity by means of media or magazines
Question 7. Please put 3 most favorite color stones
-I’m glad to know that the Japanese-styled jewelries are still produced in the mid of severe economic situation. I strongly hope those producers to produce many Japanese brand name jewelry accepted globally.
-Mr. Yamamuro’s presentation was very useful to understand the current fashion trend.
-I strongly hope that our company’s executive should have listened Mr. Yamanuro’s presentation about the pride of Japanese brand name products.
-The seminar is very informative and especially Mr. Yamamuro’s presentation was very interesting.
-I appreciate the seminar very much because the chance to learn about the color coordination is very rare for me. Other sales information was also very useful and it motivated me a lot.
-The seminar was very effective and I became interested in the color coordination. I would like to enjoy the color coordination of the color stone jewelry and clothes with customers.
-I appreciated the color coordination for sales of color stone jewelry, the basics of the chromatics, and study about personal color. I would like to practice the sales skill of color stone jewelry from tomorrow.
-The seminar by Mr. Uemura was most impressive. It became a good chance to reflected on me in the past ,at the same time it stimulated and motivated me a lot.
-I wanted to let all my staffs attend this seminar. I will let them at the next occasion.
-I really appreciate the sales skill seminar. I will practice it one by one. I would like to request organizer to hold this kind seminar a few times a year.
-I could learn a lot from the sales skill seminar. I would like to make use of lighting, scarf and POP more effectively.
-So far I didn’t appreciate the effectiveness of lighting, loupes and black scarves. I will start with changing myself..
-I appreciated this kind of seminar and it was very useful. I realized that the keeping studying was very importance and I could spend a very fulfill day. Thank you very much.
-I would like to share information and knowledge from this seminar with my staffs and sell more color stone jewelry. I expect a lot of the next seminar.
-I realized that I did see only our stores so far and the seminar reminded me that the world was expanding in various ways.
-It was very informative for me without enough experience in sales. I could find the answers to the problems which I face in the daily customs service. I would like to use the tips from the seminar efficiently in order to give advice to the customers in my own ways.
-I really appreciate the seminar held in Fukuoka. It inspired me a lot. I would like to study about color stones from now on. The seminar wasn’t ordinary one and the brand-new to me.
- I have only the sales experience of the diamond products so I have no idea how to sell the color stone. But through this seminar, I could get various tips. I realized that how importance it is to collect information and to analyze them in my own way.
-How to seize the customers’ needs in the middle of stagnated economy is the task from now on. This seminar was very useful in this current situation.
-I could learn about the relevance with the economic situation and the coordinate information with fashion from this seminar. I would like to accommodate consumer’s demands after analyzing their minds.
-I wish that I could have got the further and the latest information about the features, mining areas and production processes of color stones.
-I prefer more fruitful seminar to learn how to sell color stones in this severe economic situation.
Source : http://www.depthai.go.th