COMPANY PROFILE: METRO GAISANO PHILIPPINES

Economy News Thursday August 25, 2011 14:27 —Export Department

1. COMPANY PROFILE

1.1 COMPANY NAME : METRO GAISANO PHILIPPINES
1.2 ADDRESS : Metro Ayala Center, Cebu Business Park,

Archbishop Reyes Avenue, Cebu City, Cebu, Philippines

TEL : (6332) 2368390

FAX : (6332) 2369518

EMAIL : info@metrogaisano.com

WEBSITE : www.metrogaisano.com 1.3 TYPE OF BUSINESS :

Importer, Retailer, Wholesaler, Department Store 1.4 COMPANY DETAIL

Year of Establishment : 30 years

Turnover : Php 50 Billion

No. of Employee : 4,000 1.5 MAIN PRODUCT :

Canned and processed food, Garments and Textiles, Housewares, Glasswares, Gems and Jewelry, etc. 1.6 VISITED PERSON

Name : MS. NICOLE VILLANUEVA

Designation : Division Manager

2. INFORMATION OBTAINED

2.1 COMPANY AND PRODUCT OVERVIEW :

Metro Gaisano Philippines , is a private family corporation primarily engaged in the retail business. It owns and operates a chain of department stores and supermarkets popularly known as Metro.

In 1982, Metro Gaisano Philippines opened its first depart store along Colon Street, the oldest street in Cebu City. It is located along P. Lopez Street and Osmena Boulevard, a major thoroughfare. Despite being the toughest retail arena in the nation at the time, it developed a huge following among Cebuanos. Consequently, what started as a three-level building was upgraded to a seven level department store and supermarket after only two years in operation.

Metro Gaisano’s vision is to become a world-class retail store and enjoy the process of attaining it. Its mission is to provide quality environment, quality service, and to be responsive to customers’ needs in the highest current standard. Metro was built firmly on the philosophy of customer centeredness.

Today, Metro Gaisano is known for its comfortable and friendly outlets that offer a wide assortment of fresh and quality products at reasonable prices. Their retail activities typically range from supermarket operations, department store operations, appliances, fine jewelry, pharmacy, fast food outlets, bakeshops, coffee shops, photocopying, framing, embroidery and gift wrapping services.

Through a series of expansions and partnerships with Ayala Land Inc. and other major developers, it now operates 7 retail outlets, located in the city of Cebu with two, Mandaue, Legazpi, Lucena, Bonifacio Global City, Taguig City and Angeles City, Pampanga. All Metro Department Stores and Supermarkets are located inside multi-level store buildings.

2.2 SOURCE OF SUPPLY AND IMPORT FROM :

China, United States, Hongkong, Malaysia, Thailand and Taiwan

2.3 PRODUCTS IMPORTED FROM THAILAND :

Garments and Textiles and Food products

2.4 PRODUCTS INTERESTED TO IMPORT FROM THAILAND :

Gems and Jewelry, Housewares ,Garments, Footwear and Bags.

3. SUMMARY/OPINION OF THAI PRODUCT/ RECOMMENDATION :

Metro Gaisano Philippines is one of the largest Department Store and Supermarket situated in the Southernpart of the Philippines. The company has been importing from Thailand for the past 10 years of various products which include food, garments and textiles which amounted to US$200,000 per annum.

The company is expanding with additional department stores and supermarkets and therefore, they need to source some products from various countries. The company is satisfied with their Thai Suppliers because of good quality and competitive prices. Hence, the company caters to middle classes and therefore, they need reasonable prices to sell their products.

Source : http://www.depthai.go.th

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