On July 25, 2023, Bridgestone joined Lamborghini Revuelto launch event in Thailand at Queen Sirikit National Convention Center, Bangkok. Leveraging its successful collaboration experience with Lamborghini Hurac?n STO, Tecnica and Sterrato, Bridgestone has once again been chosen as official technical partner for Lamborghini's latest model, "the Revuelto". Faced with the formidable performance of Lamborghini's first-ever V12 HPEV hybrid supercar, the Revuelto, Bridgestone has custom-designed the high-performance Potenza Sport tires as the exclusive fitment. With exceptional grip on both dry and wet surfaces, as well as Run-Flat Technology (RFT) for continued driving capability in the event of a puncture, the Potenza Sport tires provide the optimal path for unleashing Revuelto's extraordinary hybrid power. This further solidifies Bridgestone's remarkable capabilities in developing high-performance tire models.
Mr. Francesco Scardaoni, Regional Director of Lamborghini Asia Pacific (left) and Mr. Keiji Chuma,
Managing Director of Bridgestone Sales (Thailand) Co., Ltd. (right)
Renewed Collaboration: Bridgestone and Lamborghini Join Forces for Tire Selection, Following the Success with Hurac?n Models
The powerful performance of the Lamborghini Hurac?n and its exceptional tire grip have always complemented each other. To meet the uncompromising performance demands of the Hurac?n, Lamborghini has chosen Bridgestone as its partner since 2021. This partnership includes the development of custom-made tires such as the Potenza Race for the Hurac?n STO, Potenza Sport/Potenza Race for the Hurac?n Tecnica, and the world's first Dueler All-Terrain AT002 RFT designed specifically for Hurac?n Sterrato and equipped with run-flat technology. Building on their rich collaboration experience, Lamborghini proudly announces the launch of the highly representative next-generation hybrid-electric supercar, the Revuelto, once again utilizing the customized Potenza Sport tires to unleash its extraordinary performance.
Lamborghini Revuelto Equipped with Bridgestone POTENZA Sport
Unrivalled Performance: Potenza Sport Elevates the Driving Experience
To complement the astonishing 1015 PS power output and blistering 0-100 km/h acceleration of just 2.5 seconds in the Lamborghini Revuelto, Bridgestone has once again customized the already exceptional Potenza Sport to unleash its full potential. Through innovative rubber compound technology, a 3D tread design, a Sporty Shape profile maximizing the contact area, and an asymmetrical groove design, Potenza Sport excels in delivering outstanding performance and handling, allowing the Revuelto to conquer high-speed driving and extreme cornering with ease. Whether on dry or wet surfaces, Potenza Sport provides impressive traction and precise steering, showcasing its uncompromising strength to meet the grip demands of Revuelto owners in any driving environment.
Potenza Sport also features Run-Flat Technology (RFT), ensuring peace of mind even in the event of a tire puncture. With RFT, even with zero tire pressure, Potenza Sport allows the vehicle to continue driving at speeds of approximately 80 km/h for a distance of 80 kilometers. This further enhances safety for both the driver and passengers, combining the extraordinary performance of the Revuelto with essential considerations for on-road safety.
Lamborghini Revuelto, with its wide range of wheel options, is accompanied by three different sizes provided by Bridgestone: 20-inch, 21-inch, and 22-inch, tailored to suit the various wheel sizes of the Revuelto. For example, front wheels may have combinations such as 265/35 ZRF20, 265/30 ZRF21, while rear wheels could be equipped with 345/30 ZRF21, 355/25 ZRF22, among other variations. Among these choices, Bridgestone has curated an optimal combination of 265/35 ZR20 for the front wheels and 345/30 ZR21 for the rear wheels, which perfectly enhances the Revuelto's performance. This combination provides the sharp responsiveness and support required during medium to high-speed cornering, as well as exceptional stability when surpassing speeds of 300 km/h, offering drivers exceptional confidence, and driving pleasure through outstanding sporty performance.
Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd.
and Lamborghini Revuelto Equipped with Bridgestone POTENZA Sport
Bridgestone and Lamborghini, leading brands in their fields, prioritize sustainability alongside high-performance goals
Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., addressed that "Bridgestone is extremely honored and proud to receive the prestigious title of "Official Technical Partner" from Lamborghini for the successful collaboration between Bridgestone and Lamborghini of custom-designed and high-performance Potenza Sport tires development to complement the full potential and driving performance of the Lamborghini Revuelto. Through collaboration with Lamborghini, Bridgestone embraces the guiding principle of "Emotion" from its "Bridgestone E8 commitments*:" Through accelerating passion in our pursuit of mobility, we at Bridgestone will continue to generate exhilaration and bring joy to people all over the world, now and in the future."
The exclusive tire, Potenza Sport, developed and manufactured in Italy and designed and tested at Lamborghini's European Research Center for the Revuelto, follows a virtual tire development approach, which effectively reduces material consumption and carbon dioxide emissions during the development process compared to traditional tires. This sustainable and digitized data testing method aligns with the goal of energy-saving and carbon reduction in Bridgestone's sustainable business practices. Potenza Sport, developed using unique and innovative sustainable technologies, not only complements the sporty characteristics of the Revuelto but also enhances its overall performance through a synergistic effect. It showcases the powerful performance of Potenza Sport, designed to match high-performance vehicles, and ensures Revuelto meets the diverse demands of any driving environment. This allows Lamborghini owners to unleash the full potential of their supercars!
* Bridgestone's E8 commitment consists of eight core values represented by the letter "E": Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment. These values represent Bridgestone's goals and journey, and the company is committed to achieving sustainable development in collaboration with its employees, society, partners, and customers. These values reflect Bridgestone's commitment to sustainability and its efforts to make a positive impact on the environment and society.
About Bridgestone in Thailand
Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.