Stellantis has announced Phra Nakorn Automobile Co. Ltd (PNA) as the official distributor for Leapmotor vehicles in Thailand. In May 2024, Stellantis and Leapmotor formed a joint venture, Leapmotor International B.V. to explore the international market. This partnership with PNA Group is its initial step to introduce the brand to Thailand.
PNA, along with a network of authorized dealers, is set to open a new showroom and service center in Bangkok, and in several Up-Country provinces. This expansion aims to enhance accessibility and availability of Leapmotor and its products to its customers in Thailand.
Leapmotor International, a 51/49 Stellantis-led company between Stellantis and Leapmotor, is dedicated to redefining electric vehicles through cutting-edge technology and innovation and boasting comprehensive, in-house development capabilities. Leapmotor International has exclusive rights for the export and sale, as well as manufacturing, of Leapmotor products outside Greater China.
"We are pleased to collaborate with our partner Phra Nakorn Automobile to expand the Leapmotor brand to Thailand. With Leapmotor's cutting-edge technology and products, we believe that our customers in Thailand will love the cars, especially those seeking an exceptional and intelligent driving experience," said Mr. Daniel Gonzalez, COO, ASEAN & General Distributors.
Mr. Thawatchai Jungsanguanpornsuk, Managing Director of Phra Nakorn Automobile, said, "At Phra Nakorn, we take pride in distributing brands that cater to a diverse clientele. Leapmotor is dedicated to delivering intelligence, space and comfort in its cars. The PNA Group is thrilled to help these exceptional cars find new homes in Thailand, while enhancing the lifestyles of our customers."
About Stellantis
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today's customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep(R), Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves - aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.
About Leapmotor
Established in 2015, Leapmotor is a technology-driven intelligent electric vehicle (EV) company. The founder Mr. Zhu Jiangming is an electrical engineer who has over 30 years of technical experience.
Leapmotor is headquartered in Hangzhou, Zhejiang Province, China, and its business scope covers intelligent electric vehicle design, research and development, manufacturing, intelligent driving, electric motor control, battery system development, as well as cloud computing-based vehicle networking solutions.
As a technology-based enterprise, the core components of the Leapmotor are independently developed and manufactured, including electric powertrain and intelligent systems. The proportion of self-developed and self-manufactured parts accounts for 60% of the total vehicle cost and has successively launched leading intelligent electric technologies such as the industry's first Eight-in-One Electric Drive System, the industry's first mass-produced Cell-to-Chassis technology, and the industry's first "Four-Domain-in-One Central Integrated E/E Architecture".
In 2023, Stellantis invested in Leapmotor. In early May 2024, Stellantis and Leapmotor formed a joint venture called Leapmotor International B.V. to explore the international market.
About Phra Nakorn Automobile Co. Ltd
Phra Nakorn Automobile Co. Ltd, a pioneer in the Thai automotive industry, has been operating since 1959 and boasts over 60 years of expertise exclusively in the automotive industry.
The PNA Group provides a comprehensive automotive ecosystem, encompassing the import and distribution of cars, contract assembly, vehicle customization, fleet management, corporate car leasing, end-user financing, PDI center management, and spare part warehousing.
With a robust retail distribution network featuring over thirty-eight sales points, the Group represents seven leading brands in Thailand: Isuzu, Honda, Mazda, Ford, Great Wall Motor, Volvo, and Mitsubishi. This diverse brand portfolio offers consumers a wide range of choices, from entry-level vehicles to premium cars. Additionally, the Group's state-of-the-art aftersales facilities are certified by the brand factories.