Bridgestone Thailand has collaborated with the School of Communication Arts at Bangkok University to encourage students from the Event Production and MICE Management program by creating projects filled with creative energy. This collaboration has featured online campaigns and event management, connecting Bridgestone, the global premium tire brand, with quality standards and safety that enhance the diverse mobility lifestyles of young generations under the project "Bridgestonex Bangkok University Young Influencers: Young Event Organizer 2025". On this occasion, Bridgestone has supported the project with a total budget of 400,000 THB.
On March 4, 2025, Bridgestone invited media to attend the student project presentations in the pitching round and encouraged two winning teams in grants by supporting 20,000 THB per team for their online campaigns and event management practical. Moreover, the renowned automotive influencer from Street Doc channel and one of Thailand's leading YouTubers from BeerBaiyoke channel inspired the students to prepare for their practical project execution round in the from April to May 2025.
The renowned automotive influencer from Street Doc channel (right) and one of Thailand's leading YouTubers from BeerBaiyoke channel (2nd left) inspired the students to prepare for their practical project execution roundMr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand), Co., Ltd. stated, "Bridgestone is honored teaming up with the School of Communication Arts at Bangkok University in supporting education and fostering the potential of students in the Event Productionand MICE Management program. This project prepares them to embark on a path to success through the creation of online campaignsand event management. At Bridgestone, we continue to refine our marketing communication strategies and strengthen our brand image to better connect with the young generations. We sincerely hope that the students will apply their knowledge and skills to the fullest and be representatives of the new generations, to play a vital role in connecting Bridgestone become a travel buddy in their daily life."
Mr. Shotaro Kitamura, Consumer Group Director of Bridgestone Sales (Thailand), Co., Ltd.Asst.Prof. Dr. Arishai Akraudom Dean, School of Communication Arts at Bangkok University stated, "The School of Communication Arts is thankful that Bridgestone and all the executives for encouraging skills and supporting grants to the students from the Event Production and MICE Management program in creating online campaigns and event management. Bridgestone is committed to offering guidance, support, and coaching them throughout the project. I hope that the energy and creativity of students, as the young generations, will lead to projects that meet objectives, add value, and enhance the Bridgestone brand. This collaboration will help enhancing students' knowledge, skills, and experience, preparing them for real work in the future. Furthermore, it will create opportunities to strengthen brand promotion for Bridgestone, a global leader in the tire industry, while continuing to support the potential of the young generations."
Asst.Prof. Dr. Arishai Akraudom Dean, School of Communication Arts at Bangkok UniversityThe "Bridgestone x Bangkok University Young Influencers: Young Event Organizer 2025" project reflects Bridgestone's commitment to supporting Thai education, preparing the students to embark on a path to success while connecting Bridgestone to travel lifestyle of the young generations and making them enjoy life in their own way.
The atmosphere of the student project presentationsPlease stay tuned for the project series via
- Facebook Bridgestone Thailand: https://www.facebook.com/BridgestoneTH
- TikTok Bridgestone Thailand: https://www.tiktok.com/@bridgestonethailand
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.