Thai Bridgestone Co., Ltd., officially announced that "BRIDGESTONE ALENZA 001, specially designed for premium crossovers with ENLITEN", Bridgestone's approach to tire development from the combination of multiple cutting-edge technologies,has been selected by Mitsubishi Motors as the original equipment to provide exceptional driving experience for the "ALL-NEW MITSUBISHI XFORCE HEV" launched in the Thai market for first time as of March 20, 2025.
BRIDGESTONE ALENZA 001 enhances driving performance with the key features include:
1) Multi-Round Block (MRB) Structure designed to give instant steering response, excellent dry performance and enhanced wet performance, providing a safer journey. 2) Nano Pro-Tech(TM) is nanotechnology that is exclusive to Bridgestone. The special rubber formula with high-quality silica results in a strong rubber molecule that reduces energy loss, leading toimproved fuel efficiency and enhanced tire durability. 3) Slit Silencer is the sipes arranged at the appropriate angle which helps remove air from the main tire groove. This reduces driving noise, resulting in a quieter cabin. BRIDGESTONE ALENZA 001 also comes with ENLITEN Technology, an advanced innovation in tire development from Bridgestone, enabling to reduce weight and reducing rolling resistance which help to promote better fuel efficiency. Additionally, it aligns with environmental sustainability by reducing vehicle CO2 emissions.
When combined with the New Generation Full Hybrid System, 7-Drive Mode and the Active Yaw Control (AYC), enhancing driving performance and ensuring safety on every route with a seamless driving experience in the ALL-NEW MITSUBISHI XFORCE HEV.
By supplying tires with the innovative tire technology, ENLITEN, which Bridgestone positions as the new premium in the EV era, the company strives to achieve its corporate commitment for Energy: Committed to the realization of a carbon neutral mobility society described in its Bridgestone E8 Commitment. The fitment for ALL-NEW MITSUBISHI XFORCE HEV is BRIDGESTONE ALENZA 001 with ENLITEN technology, fitting rims 18 inches.
BRIDGESTONE ALENZA 001 with ENLITEN technologyBRIDGESTONE ALENZA 001 with ENLITEN technology as original equipment for the
ALL-NEW MITSUBISHI XFORCE HEV
Mitsubishi Motors's Vehicle Model | Bridgestone's Tire Pattern | Bridgestone's Tire Size |
ALL-NEW MITSUBISHI XFORCE HEV | BRIDGESTONE ALENZA 001 with ENLITEN technology | 225/50 R18 |
The ALL-NEW MITSUBISHI XFORCE HEV key features:
Mitsubishi Motors (Thailand) Co., Ltd. recently launched the ALL-NEW MITSUBISHI XFORCE HEV to the Thai market for the first time. It stands out with an impressive performance, outstanding comfort, and cutting-edge technology. Developed as the next evolution of MITSUBISHI e:MOTION, it integrates three of Mitsubishi Motors' most advanced technologies, delivering an even more refined and exhilarating driving experience.
- The New Generation Full Hybrid System; Evolved from the first-generation full hybrid system. The system features a new 2-Speed Transaxle, which automatically adjusts the drivetrain operation based on driving conditions and road surfaces, ensuring smooth acceleration and seamless performance. Additionally, it includes a motor disconnection mechanism, which helps reduce energy loss, contributing to an exceptional fuel efficiency of 24.4 kilometers per liter.
- With 7-Drive Mode; The driver can switch between these modes manually, depending on road conditions, or driving preferences for safety on all road conditions.
- Active Yaw Control (AYC); Derived from Mitsubishi's rally car technology, the Active Yaw Control (AYC), allowing the vehicle to navigate turns with precision, safety, and confidence in all driving situations.
Equipped with the Mitsubishi Diamond Sense safety system and six airbags, along with a full range of convenience features, including a 12.3-inch touchscreen display and a Dynamic Sound Yamaha Premium sound system for an enjoyable journey.
Mr. Satoshi Umeo, OE Business Division Director of Thai Bridgestone Co., Ltd.Mr. Satoshi Umeo, OE Business Division Director of Thai Bridgestone Co., Ltd. said, "Bridgestone is honoured to take great pride in receiving trust from Mitsubishi Motors in developing the high-performance product, BRIDGESTONE ALENZA 001, enhancing the driving experience for customers with the advanced ENLITEN technology. This collaboration ensures the ALL-NEW MITSUBISHI XFORCE HEV delivers exceptional performance and safety. Simultaneously, it helps reduce CO2 emissions from vehicle and contributes to environmental sustainability for the future generations."
About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.