Bangkok--23 Jun--DC Consultants and Marketing Communications
Korea’s leading and fastest-growing digital marketing group, Yello Digital Marketing (YDM) Group today announced to acquire large stake in Adyim Online Agency, one of Thailand’s major online marketing companies in the big foreign acquisition deals for the digital marketing industry in Thailand. Based on financial assistance and technological support provided by YDM, Adyim aims to become Thailand’s No.1 digital marketing firm within next three years.
YDM is part of Yello Mobile group, the fastest-growing mobile media group in South Korea which comprises more than 70 companies specializing in five major business sectors: Shopping, Media&Content, Advertising&Digital Marketing, Travel and O2O services. YDM is Yello Mobile’s first business group that expands its presence into the overseas market targeting the Southeast Asian regions as its first priority.
YDM currently has more than 20 companies throughout Southeast Asia including Singapore, Indonesia, Thailand, Vietnam and more to come. The company employs over 1,000 people to provide service with more than 5,000 clients.
Adyim was founded in 2011 as an online advertising network before turning to an integrated online marketing company, offering all aspects of online marketing services including strategic planning, digital content creation, website design, mobile app development, viral video production, online media planning & buying, and social media management. As one of Thailand’s fast-growing online marketing companies, Adyim now has approximately 90 employees and has provided services for over 350 leading brands in the country such as L’Oreal Thailand, Sabina, SCG, Swensen’s, Amway, A-ngoon soybean oil, Index Living Mall and much more.
Under the deal, Adyim’s founder Tanapon Subsomboon, aka “Solbugtong”, Thailand’s renowned internet marketer will maintain ownership and his strategic management role as the Chief Executive Officer.
YDM’s CEO Sang Seok Lee said, “We are just in the beginning stages of aggressively making alliances (M&A) with the leading digital companies in the region. Like Adyim in Thailand, we are constantly looking for companies with high potential and outstanding performance in the digital marketing industry in Southeast Asia. In addition to that, we will continue to encourage synergies among our companies with the aim to become the top digital marketing group in Asia.”
Adyim’s CEO Tanapon Subsomboon said “Thailand is one of the top-ranked countries in the online advertising industry with the highest growth rate. Among multiple foreign marketing groups offered partnership in the past couple of years, YDM is the most appealing company to strengthen our business in the future. Along with YDM’s unique business philosophy, Adyim will be able to manage and operate company independently. Moreover, we now aim to become the No.1 digital marketing group in Southeast Asia together with YDM as a group.”
This year, YDM Group has bought a majority stake in ADPLUS, the largest online ad network in Indonesia. Recently, YDM has just acquired a majority stake in Gushcloud, the biggest influencer marketing company in Singapore. This reflects the seriousness of YDM in strategically expanding its business and reinforcing its market leadership across the Southeast Asia.
The market value of the digital advertising in Thailand is expected to worth about 8 billion baht, representing an annual growth rate of 40%. However it is still about 5% of the total advertising spending. Looking at the number, the value of the digital advertising market in Thailand is a very small proportion, but it is likely to grow substantially in the future. Like other countries in the world such as China, where the digital advertising accounted for 20+%, Europe 30+%, Australia 20+% and Malaysia 10%, Thailand is expected to become one of the countries that a large number of foreign investors come in to invest in digital advertising business.
About Adyim:
Adyim Online Agency is registered under the name Click2Biz Company Limited. The online agency provides services covering strategic creative campaign and online media. The company is focused on performance based results in accordance with consumers’ behaviors with the right marketing tools that work effectively in the current business competition. Its’ loyal customers include the leading brands in Thailand and international such as L’Oreal, SCG, PTT and TAT, totaling over 350 brands. It is also a partner of many leading ad agencies. Its’ employees have over 10 years of experience in digital market so that they understand the consumer insights and can create strategic plan that can lead to successful implementation.
About Yello Digital Marketing Group:
Yello Digital Marketing (YDM) Group is one of South Korea’s leading and fastest-growing digital marketing group bringing together a close alliance of entrepreneur-driven companies specializing in online and offline advertising, content creation, mobile and web applications, content and influencer marketing, and other digital strategies that help clients meet the needs of the modern, mobile consumers.
YDM operating businesses are among some of the largest and leading digital marketing agencies in Korea including Cauly and AdQUA. In Southeast Asia, YDM has invested in mobile and desktop advertising firm Adplus, a major advertising platform company in Indonesia. YDM just acquired a majority stake in Singapore-based Gushcloud Pte Ltd, that underscores the rise of content and influencer marketing in Asia.