Bangkok--14 Mar--Oasis Media
Using Small-Scale Development Strategy to Close Sales Faster and Eyeing to Open New Projects in Various Business Zones
TrueLink Property drops a pin on "The Quartier Ratchada 32" as the new role model of luxury home office to meet requirements in 'niche market' segment—new generation business owners who are building business empire and taking care of family members. The project is situated on a land plot sized one rai with only 8 units priced from 28 Million Baht in a potential location which is growing to be a new 'CBD' and 'hub' in a near future after the mass transit lines are completed. The company is confident to close sales fast and eyes to continue this kind of development in other business zones.
Mr. Komson Vuthipongse, Managing Director, TrueLink Property Co., Ltd., reveals that the company launches The Quartier Ratchada 32 which raises a traditional home office to be luxury like living in a penthouse in high-end condominium together with commercial area in a good image leading to the definition of 'The Very First Business Penthouse in Town.' It is the first time for home office coming with 6-storey high-end residence and a private lift pre-installed at every unit. It is an exclusive, quality society with only 8 units on land plot sized 1 rai on Ratchadaphisek Soi 32 and price starting from 28 Million Baht each. Project value is approximately 250 Million Baht. The company targets to build The Quartier brand as a business penthouse with unique features only in business area. The project is under construction and expected to be completed by the end of the year. The company also eyes to expand this kind of development model in other business zones as it currently has many land bank plots sized around 1-2 rai each for future development.
"The company aims to build the Quartier brand which means district in French or unique location in each city, conveying a boundary of project in small, private area exclusively for residents. The Quartier Ratchada 32 is located in Ratchadaphisek area, a potential location with many accesses including Ratchadaphisek Soi 32 or Ratchadaphisek Soi 36, Lane 19-1 which links to Phahon Yothin, Lat Phrao-Wang Hin, Prasert Manukit Road, Praditmanutham Road and Ram-indra. It is also near Lat Phrao MRT Station with just 1.8 kilometers. Most significantly, the location has potential for growth in a near future
due to under-construction transportation system including the Green Line mass transit, the Ratchayothin super junction and particularly Bang Sue Central Station which will become a new railway hub of ASEAN linking many lines. There are also many large investors, businesses, and services coming to develop projects in this zone," Mr. Komson says.
Ms. Sarinrath Somboonsin, Head of Marketing and Sales, TrueLink Property Co., Ltd., says that target customers of the project are new generation business owners aged approximately from 35 years old and above with a monthly income of over 300,000 Baht per household. They are typical and rational. They have unique taste and lifestyle with leadership and variety of requirements. The project is flexible for a customization in materials or equipments to meet customer's requirements with a focus on product differentiation. Customer can select materials and equipments to suit their preference.
"This customer group needs something like no ones else. The project will allow them to customise the unit to match their style, like a tailor-made suit such as additional materials and equipments, particularly facade, building equipment, flooring materials, decorations and architecture. Outstanding remains design that does not base on era too much. We will use valuable materials that last in a long run like marble, travertine, engineering wood, oversized full frame window which will impress resident at first sight. On the 6th floor, room garden and lap pool are the optional."
Ms. Sarinrat says that with a confidence in accurate market data to do the project and a few number of unit, the company is confident to close sales very soon.Those interested can visit www.the-quartier.com/ for more information.