Bangkok--21 Mar--Garena Online (Thailand)
Garena (Thailand) Co., Ltd. , an online game and social platform, through which, users can access popular and engaging mobile and PC online games, emphasizes its leading position in both gaming and eSports industry with the upcoming biggest game and eSports event in South East Asia, 'Garena World 2019.' Garena World is held consecutively for 7 years. The concept for Garena World 2019 is 'Unlock You Passion' allowing attendants to (re)discover passion and to ignite inspirations from popular game zones and activities. Garena World 2019 will be held on 6th – 7th April at Hall 98 – 100 of Bangkok International Trade & Exhibition Centre (BITEC). In Garena World 2019, attendants could enjoy and experiences from a renowned game from Garena such as 'Arena of Valor' (RoV), the leading 'Multiplayer Online Battle Arena' (MOBA) game, 'Free Fire,' the first 'Battle Royale' game on smartphone that is both developed and published by Garena, to the latest 'Speed Drifter,' the first multiplayer-racing game from Garena (Thailand). Speed Drifters is developed by Timi Studio Group from Tencent Holdings Limited.
A strategic event marketing from Garena World toward the goal making 'Game' into 'Inspiration'
Garena World is a mega event held for 7 consecutive years. In 2018, Garena World has the record-breaking number of 236,000 people attending offline event, over 10 million online viewers, 11,000 participated eSports team, and the total prize value of THB 17 million. Garena World is not only help to strengthen industry ecosystem from gaming gear business and tourism, but also fosters a 'creative skills' from gamification process needed in the digital era. Moreover, the event like Garena World formalize the 'eSports Marketing' industry where the brands could market their products and service through eSports event in order to reach massive consumer audiences and targets.
Garena World 2019 employs and realizes the best of event marketing strategy. Garena World offers what digital campaign and promotion cannot offer, but offers a holistic 'Real Experience' directly from brands to consumers. Because consumers today engage with the brands and spend most of their time via digital platform. 'Real Experience' becomes even more essential because consumers are also seeking more and more of offline lifestyle and experience fulfillment. When consumers go out, they always seek new experience that will add new dimension to their lifestyle. Garena World is not only about becoming 'Talk of the Town', but more importantly it is about creating the 'Wow' factor and experience to both gamers' community and the wider public.
Mr. Krit Pattanateacha, Head of Garena (Thailand) Co., Ltd., states "Gaming technology and innovation is the essence driving our products and services. At Garena, we commit to deliver the best gaming experience for our consumers. With an exhibition that captures the best of Garena's innovation and products in the game zones, Garena World 2019, the biggest game and eSports event in South East Asia, reflects Garena's leading position in both game and eSports industry. More importantly, it reflects Garena's ceaseless commitment to deliver the best gaming experience to its players and community. For this year, Garena World is held under the concept 'Unlock Your Passion,' ready to connect every passion and to ignite inspiration through our exciting activities and zones that is not only limited to game content. Garena Get & Give is a university zones whereby attendants could experience many interesting activates and talk session from leading academic and eSports professionals."
"In term of event marketing strategy, it helps to create and increase brand awareness. Most consumers are familiar with brands using presenters to endorse and to be part of the event in order to maximize brand recognition. In addition to presenters, there are many ways to use event marketing to increase brand recognition. For Garena World, it is held not only for marketing purpose but as to reflect a strong relationship that we have with a gaming community in Thailand, based on the same passion we all have for the game we admire. Garena World is a community which its members can identify with, and express passion. Garena is proud and honored to be the center which helps to support, facilitate, and strengthen the community,' Mr.Pattanateacha concludes.
Garena World 2019 will be held under the concept 'Unlock Your Passion' from 6th – 7th April at Hall 98 – 100 of Bangkok International Trade & Exhibition Centre (BITEC).
For more information about Garena World 2019, please visit:
Website: https://garenaworld.in.th/
Facebook: https://www.facebook.com/GarenaThailand/
About Garena
Garena is an online game and social platform, through which, users can access popular and engaging mobile and PC online games that we curate and localize for each of our seven markets. Garena is the exclusive operator of each of these games in Greater Southeast Asia. Examples of some of the games that Garena operates include League of Legends, FIFA Online 3, Point Blank, Blade & Soul and Arena of Valor. Garena is also a leading advocate and organizer of eSports events in Greater Southeast Asia, which strengthens our game ecosystem and increases user engagement.
Garena, a Sea company. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumer and small businesses with technology, and is listed on the NYSE under the symbol SE