Bangkok--4 Dec--Ogilvy Public Relations
Central Retail Corporation Public Company Limited ("Central Retail") today announced the launch of the retailer's biggest year-end shopping festival "12.12 Mega Sale" to offer customers the greatest deals and up to 90% discount on December 5-12 across all Central Retail's physical stores and online web stores. Participating stores, including Central Department Store, Robinson Department Store, Supersports, Power Buy, CMG, Thai Watsadu, Baan and Beyond, Tops, Central Food Hall, Family Mart and Matsumoto Kiyoshi, as well as other Central Group's business units including OfficeMate and B2S, are rolling out a variety of exclusive promotions with every item guaranteed to be authentic.
Mr. Nicolò Galante, President of Central Retail, said, "As a treat to shoppers during this festive season, Central Retail is launching '12.12 Mega Sale,' an annual year-end shopping extravaganza which features a whole week of daily promotions and offers, up to 90% discount, and a wide variety of more than 1 million items from over 3,000 stores and 6 web stores. Following the success of our previous 11.11 Mega Sale campaign, we are back to excite the market again and to deliver continued gratification to shoppers with the
12.12 Mega Sale. We are committed to enhancing our offerings and ensuring easier and more engaging shopping experience through a seamless, omni-channel customer journey which can be relished anytime and anywhere."
The 12.12 Mega Sale event is happening everywhere both in-store and online, as a continuation of the successful 11.11 Mega Sale, which was the first-ever offline and online sale that took place at the same time. The campaign received great interest and responses from shoppers with one of key success factors being Thai customers' love for both online and in-store shopping.
"In the most recent 11.11 Mega Sale, Central Retail's online sales grew by 14 times compared to the regular day and 5 times compared to that of the same period last year. The combination of both online and offline sales also increased by two times compared to last year"
"For this upcoming 12.12 shopfest, James Ma will continue to be our campaign ambassador as he is a real customer of Central Retail who can represent the shopping experience and bring the brand to new generation customers," Nicolò said.
Actor James Ma, who was the face of both 11.11 Mega Sale and 12.12 Mega Sale, said, "As someone who shops at Central regularly, I especially enjoyed shopping during the 11.11 Mega Sale festival at both online and offline channels. For the upcoming 12.12 Mega Sale, I'm looking forward to shopping at my favorite department store Central Chidlom and picking up some stylish fashion items that I have been eyeing. This time of the year is a great opportunity for you to indulge in the festive season and purchase things in wish list or find gifts for your beloved ones while getting them at the best price. With the widest selection of product categories and authentic product guarantee, Central Retail enables shoppers to enjoy a seamless shopping experience conveniently anytime and anywhere. The discounts and promotions are also very good – you don't want to miss it."
"The 12.12 Mega Sale will mark the final leg of Central Retail's annual sale events this year, and we are looking forward to another successful year-end season. Central Retail will continue to drive the retail business forward and push the boundaries by overcoming the limitations of retail platforms and services in order to create the best shopping experience. We invite all shoppers to enjoy the large selection of products of over 1 million items and many great promos during the festive season," concluded Nicolò.
Customers can enjoy Central Retail's 12.12 Mega Sale both in-store and online via www.centralretail.com/12-12MegaSale on December 5-12, 2019. #1212MegaSale
Promotion highlights for Central Retail's 12.12 Mega Sale
- Central Department Store: Flash deals of up to 90% discount both online and in-store.
- Robinson Department Store: Special items at 1,212 baht; Buy 2 Get 1 Free; and special products available on Chat & Shop.
- Power Buy: For every 12,000-baht in-store purchase, get a 1,200-baht discount and The1 point x12; deal of the day on exclusive items; and 1-hour pick-up service at a store for online purchases.
- Supersports: For every 2,000-baht purchase, get a 12% on-top discount; popular brands, including Nike, Skechers, Adidas, Crocs and Fila, are participating in the campaign.
- Tops: For every 600-baht purchase, get a 100-baht discount coupon for the next in-store or online purchase; get a special for every online order.
- Thai Watsadu and Baan & Beyond: For every 1,200-baht in-store or online purchase, get a 120-baht cash coupon; special price for home decoration items for Christmas and New Year festivals.
- Central Marketing Group: Promotions are varied from one brand to another with several popular brands participating, e.g. get the 2 nd item for 12 baht (Guess), up to 50% discount and a 12% on-top discount (FitFlop) and up to 70% discount on selected items (Casio).
Business Units under Central Group
- OfficeMate: Deal of the day on popular items at special price; special discounts for 12 leading brands during 12 days; and lucky draw event to get a chance to win an iPhone 11
- B2S: For every 500-baht purchase, get a chance to win an iPhone 11; flash deals of up to 50% discount; use 600 The 1 points to redeem a 120-baht cash coupon to apply on December 12