Thai fashion icon and Bolon Brand Ambassador, Yaya-Urassaya Sperbund, presents the launch of the new Bolon optical eyewear Fall/Winter 2020 Collection. She wants those who wear glasses to feel as confident as she does in this chic and modern designed range of eyewear that brings to life the eclectic personality of the brand in a variety of sophisticated styles and contemporary creative trends, and all at a very accessible price for the Thai market.
Bolon's Optical Eyewear Fall/Winter 2020 Collection is perfect for all fashionistas, the assortment of styles will complement any fashion choice, so people will not feel awkward or unfashionable when wearing glasses. Made from lightweight and highest quality materials, with subtle yet unique design elements and an elegant color palette, the exquisite craftsmanship is evident in every pair.
Yaya-Urassaya Sperbund, Bolon Brand Ambassador for SOUTH-EAST ASIA said, "The one accessory I rely on to define my low-key look is a cool pair of glasses, I've always felt that glasses are the one great accessory that has the ability to complement an entire outfit, Bolon eyewear can always blend in with my daily look. Whatever your style is Bolon eyewear can match it, the right pair of eyeglasses frames really do express your individuality. I think that the Bolon optical frame wear in this Fall/Winter 2020 Collection captures the definition of chic and modern style giving people the utmost confidence when wearing these glasses, so picking up a new pair each season is never something I question. I believe that Bolon Eyewear can help you express who you truly are, they help to highlight your unique look and style as is said in their campaign message which encourages everyone to be the "Best of You".
More daring and trend-driven, the Fall/Winter 2020 Collection offers a brand-new lineup of contemporary and stylish optical pieces and continues to celebrate the brand values, individuality and diversity by offering pieces that cater to different personalities and fashion styles. There are 7 styles to choose from in the new optical collection, starting with "The Crown" - distinguished, iconic and precious; "Mini Trend" - essential, lightweight and minimalist; "Retro Cat" - elegant retro and feminine casual; "Vintage Glam" - high-class vintage and connoisseur individual; "Colorful Days" - fresh, leisure and distinguished; "Gilt Fantasy" - artistic details, shining color combinations; and lastly "Bohemian Rhapsody" - retro casual and bold freedom. This collection is a showcase of stylish designs that redefine classic and retro silhouettes, including transparent, crystal-like frames guaranteed to make optical glasses a leading fashion accessory.
Redesigning a retro style with a contemporary touch, LOGAN (BT6001) is the must-have piece of the season. This trendsetting design features a high quality, one-piece Titanium frame, which exudes high quality and style for a unique urban-chic look.
The JADEN (BJ7158) is a throwback to the 70's bohemian oversized and mini sizes styles, providing supreme comfort for wearers in trendy multi block-color combinations. The unisex look perfectly defines the chicness of this collection, this oversized yet lightweight pair incorporates a unique gradient, smoky lens that gives it a luxurious and elegant look.
The Fall/Winter 2020 Collection is a clear example of how the Bolon brand continues to consistently innovate in the eyewear market.
Thissadee Tulyaanukij, Managing Director of Essilor Indochina said, "Good design is so much more than creating a good-looking product, it is about creating a positive experience for users at every touch point and with every interaction, the FW20 Collection is clear proof of that. And when a pair of glasses become an essential part of someone's lifestyle it's important that the design is inspiring and empowering thus giving the wearer added confidence."
"Bolon glasses are among the highest quality in the optic sector and since introducing Bolon eyewear to Thailand in 2016 we have received great feedback from our customers. Bolon glasses have attractive and eye-catching designs, they adjust perfectly to any face and are the ideal fashion accessory with a very accessible price for the Thai market. Bolon is growing rapidly, becoming one of the top-selling brands in Thailand today, and as a result, the number of orders for Bolon glasses, from more than 500 branches nationwide, was 200% higher than the same month last year." Thissadee continued.
Bolon Optical Fall/Winter 2020 collection will be available worldwide and in the best eyewear stores in Thailand from December, please visit Bolon Eyewear for more details: https://bolon.co.th/, Facebook "Bolon eyewear Thailand", and Instagram "Boloneyewearth".