Investors move to subscribe for bonds through the mobile application 25%
CIMB Thai Bank reveals continued growth in transactions
Subscribe for True Corporation debentures through the app smoothly and sold out.
Mr. Tan Keat Jin, Senior Executive Vice President, Consumer Banking of CIMB Thai Bank revealed that after the bank opened a service for the purchase of debentures through the CIMB Thai Digital Banking application for retail customers in February 2020 until now, it was found that Investors are interested in accepting this service beyond expectations. In the beginning, the bank allocated a 2-3% quota of debentures for booking via the app, but when the customer responded quickly and faster than expected. The bank has gradually raised its quota. Now the proportion of customers subscribing to bonds via the app has increased to 25% of all distribution channels. And the volume of bond subscription transactions via app has grown more than 150% over the past one year.
The latest debenture that CIMB Thai Bank has become one of the distributors is True Corporation's debentures distributed on May 10-12, 2021. The subscription via app is full of quotas 100%, with smoothly transaction.
"We can feel that customers today open-minded to new things and become familiar with mobile transactions. The key factor is developing applications that are easy to use, not complicated, can actually meet the needs of customers. The unresolved COVID situation has become a catalyst for people to move closer to digital. It should be noted that soon investors are familiar with and invest through mobile apps as normal. The same is true for shopping now, no cash needed, you can survive if you have an app on your phone. This is the core mission of CIMB Thai to continually accelerate the development of new investment services in the CIMB Thai Digital Banking App. Customers can now buy first market bonds through the app. The near future we prepare for you to buy and sell bonds in the secondary market through the app." Mr. Tan Keat Jin said.
For service for the subscription bonds through the app, just open a deposit account, or have any CIMB Thai Bank account and download the CIMB THAI Digital Banking app on your phone. Go to the debenture menu to find a list of the bonds offered for sale at that time. Customers can study details and read the prospectus of each company bond first. And when deciding to invest, just click to reserve, buy, confirm and pay via the app immediately. There are no subscription fees, convenient, all in one app. Investors must have funds in their active accounts. And have sufficient funds for payment of debentures. The bank has set the amount for the purchase of debentures through the app. The maximum investment is 10 million baht per day. For more information, please call 02 626 7777.