Gojek, Southeast Asia's leading mobile on-demand services platform, has launched its latest campaign: "Hangry-free with Gojek", which features gamification experiences developed in collaboration with Sanook, Thailand's top news and entertainment website operated byTencent (Thailand) Company Limited, and Shopee, Southeast Asia and Taiwan's leading e-commerce platform.
As part of the "Hangry-free with Gojek" campaign, a new video advertisement was launched to highlight common pain points of Bangkokians and how Gojek serves as a solution to hunger. The story centers around busy office workers who turn into zombies after going too long without a proper meal, and are later saved by Gojek - a cure for hunger, offering a wide variety of food options, fast delivery and convenient online payment. The advertisement can be watched online and on out-of-home (OOH) media across Bangkok.
In addition, Gojek is collaborating with Sanook to roll out the online game "Gojek Lucky Zombie", a wheel of fortune giveaway with over 112,500 prizes, running from June 1 -15, 2021. Users are invited to participate via Sanook.com. Gojek is also offering discounts of up to 50% to Shopee's users via the popular Shopee Farm online game, as part of the Shopee 6.6 Greatest Brands Celebration, available via Shopee app from now through June 6, 2021.
All Gojek users can now enjoy delicious meals and various discounts throughout June in the Gojek app, available for download via iOS and Android.