GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs around the world, announces today that as more small and medium businesses (SMEs) turn to digitalization to connect with customers and drive growth, GoDaddy offers an integrated suite of online products and services to help SMEs create a digital presence for their business.
Based on results from the GoDaddy 2020 Global Entrepreneurship Survey, conducted during the COVID-19 pandemic, owners of small businesses in countries around the world, reported that deploying digital technology helped them persevere by growing their brands and attracting new customers with a strong online presence.
According to the GoDaddy Survey, having a website affected both entrepreneurs' prospects and expectations for the future. Those who had a website, versus those who did not have one, said they were less likely to have shut down their businesses, even temporarily (41 percent to 36 percent). In addition, those with a website were more bullish about their future growth expectations, with 31 percent reporting projected growth of at least 50 percent growth versus only 23 percent of those without a website. More than half of the businesses with a website reacted by bolstering their online presence, either by adding more content, increasing their digital marketing, or adding an online store.
The Power of Combining Websites and Social Media
When creating an online presence, small businesses should focus on integrating their website with social media channels, including Facebook, Instagram and LINE. These platforms have large audiences to help small businesses to gain broad reach and target specific groups or audiences affordably.
By integrating a dedicated website with these social platforms, small businesses can reach more potential customers while driving engagement on their own site. The objective of digital marketing, including social media and email marketing, is to drive quality leads to a website with a call to action such as: reading a new blog post; or, make a purchase. With a professional website: a business can put all of its important business information in one place; control the messages about their business; build credibility; promote and sell products and services on their own marketplace; and, connect with new customers and keep existing customers.
In fact, websites and social media channels can work together well to help promote a business online, with a consistent and integrated message across all channels. GoDaddy Websites + Marketing helps to easily integrate a website with social media channels for publishing and posting.
Ensure you choose a domain name for your business website
A domain name and a web hosting service both play a different, yet crucial role in the success of any website. A business domain name is the web address of a business website; it's what is typed into a web browser to reach a website. A business domain name is like online real estate. It's where your brand conducts business, drives potential customers to buy your products and services, and builds your expertise and authority. That's why it's so important to choose the right business domain name, for customers to easily find you on the internet.
In choosing a web hosting service, consider what is included in the hosting services such as security protections and customer support availability. In addition, a website builder tool may be available from a web hosting provider. With GoDaddy, you can easily search, choose, and register a domain name, as well as build your website, all integrated together for your business.
All-in-one solution for Thai SMEs to grow online
"We are keen to support Thai SMEs and entrepreneurs to grow their business online as we emerge from the pandemic. Using GoDaddy product and service offerings, along with customer support, can help SMEs get online more easily and affordably than they can imagine," said GoDaddy Southeast Asia's Marketing Director, Nikki Chavengsub. "We encourage people in Thailand to make a different future for their business, by taking their business online using GoDaddy's integrated suite of services."
GoDaddy helps businesses create their own website, get a domain name, host on a fast and protected hosting platform, conduct online marketing and connect with award-winning 24/7 customer care support. As the largest domain name registrar in the world, GoDaddy has over 20 million customers and over 83 million domain names under management, in more than 50 dedicated markets, serving customers in over 100 countries around the world.
"2021 marks one further step for GoDaddy to strengthen our support for Thailand SMEs with a dedicated Thai native-speaking Customer Care team to ensure that we are ready to provide expert customer care for Thai customers. Customers can now use our "Request to Call" service at https://th.godaddy.com/contact-us/request-a-call. We also have available a new digital channel for Thai consumers to reach out to us with LINE Official Account @GoDaddyTH (insert QR code in the Press Release). With this, we can better support Thai businesses with comprehensive solutions, including Websites + Marketing, Domain Name Registration, Hosting, Professional Email, and Website Security Protections. We would like our customers to think of GoDaddy as a one-stop-shop for creating their digital presence, to help their business grow," added Nikki.