Krungsri (Bank of Ayudhya PCL) sets to support corporate customers through 3 key strategies with a new team of executives to carry out the mission of becoming customers' trusted partner bank for sustainable growth. Recently, Krungsri has appointed Mr. Prakob Phiencharoen to be Head of Corporate and Investment Banking Group to lead the team and manage large corporate customers and the bank's investment banking.
Mr. Pornsanong Tuchinda, Krungsri Head of Commercial Banking, said "Krungsri is committed to every groups of corporate customers, hence we have dedicated teams to take care of each group specifically. Corporate customers play a crucial role in leading Thai economy, and Krungsri focuses on serving each of them individually. Recently, Krungsri has appointed Mr. Prakob Phiencharoen to be First Executive Vice President, Head of Corporate and Investment Banking Group, to lead the team to carry out the mission of becoming customers' trusted partner bank. Mr. Prakob is a new generation professional with seasoned experience in corporate customers segment and a high caliber in managing and building teams. He is also an expert in financial management planning for corporate customers. In the past, he has played a significant role in strengthening the synergy between Krungsri and MUFG to grow and expand business opportunities as recognized by customers. He has made several outstanding accomplishments, including the issuance of bonds and funding for Environmental, Social, and Governance (ESG) businesses. Therefore, I firmly believe that Mr. Prakob will enhance the business efficiency of our corporate customers, support them to expand their businesses both domestically and internationally through MUFG's global network under the business chain, and create value-added for customers."
Mr. Prakob Phiencharoen, Krungsri Head of Corporate and Investment Banking Group, revealed that, "At present, corporate customers' demands have been more diverse and complicated due to economic instability, uncertainty from the COVID-19 situation, and the increase of applying new technologies for the financial transactions. Krungsri is ready to continuously support them with financial services focusing on good quality loans that can well respond to business in different forms. We also have financial innovations, corporate funding through bonds, debentures, and project loans, along with merger and acquisition. Business supports are carried out through our 3 key strategies, they are:
The Bank also recently launched Thailand's first THOR interest reference rate for long-term loan deals, including a derivative contract with reference to THOR, in response to the Bank of Thailand (BOT)'s policy to uplift Thailand's interest reference rate. This is considered one of the key achievements as per the Bank's strategic plan.
In addition, having significantly concerned about taking care and advising the customers by the Relationship Manager (RM), Krungsri has adjusted its operation by reorganizing RM into 2 teams to further enhance its banking service efficiencies, which comprise of the Thai corporate customers team and Thai conglomerate customers team.
As such, Krungsri has appointed the following executives:
Mr. Thongchai Vajapattana, Executive Vice President, Head of Corporate Banking Division to lead the RM team for Thai corporate customers.
Mr. Saran Sasanavin, Executive Vice President, Head of Global Corporate Banking Division to lead Thai global corporate customers.
About Krungsri
Krungsri (Bank of Ayudhya PCL and its group companies) is the fifth largest financial group in Thailand in terms of assets, loans, and deposits, and one of Thailand's five Domestic Systemically Important Banks (D-SIBs) with 76 years of history in the country. Krungsri is a strategic member of the Mitsubishi UFJ Financial Group (MUFG), Japan's largest financial group and one of the world's largest financial organizations. Krungsri provides a comprehensive range of banking, consumer finance, investment, asset management, and other financial products and services to individual consumers, SMEs, and large corporations through 665 domestic branches (626 Banking Branches and 39 Auto Business Branches) and over 32,216 service outlets nationwide. The Krungsri Group is the largest card issuer in Thailand with 9.5 million credit cards, sales finance, and personal loan accounts in its portfolio; a major automobile financing service provider (Krungsri Auto); one of the fastest growing asset management companies (Krungsri Asset Management); and a pioneer in microfinance (Ngern Tid Lor).
Krungsri is strongly committed to the highest level of integrity in conducting its business. All Krungsri Group companies have been awarded accreditation from the Private Sector Collective Action Coalition Against Corruption (CAC) in collaboration with industry peers and stakeholders on a zero tolerance approach to corruption.
About MUFG (Mitsubishi UFJ Financial Group, Inc.)
Mitsubishi UFJ Financial Group, Inc. (MUFG) is one of the world's leading financial groups. Headquartered in Tokyo and with over 360 years of history, MUFG has a global network with around 2,600 locations in more than 50 countries. The Group has over 180,000 employees and offers services including commercial banking, trust banking, securities, credit cards, consumer finance, asset management, and leasing. The Group aims to "be the world's most trusted financial group" through close collaboration among our operating companies and flexibly respond to all of the financial needs of our customers, serving society, and fostering shared and sustainable growth for a better world. MUFG's shares trade on the Tokyo, Nagoya, and New York stock exchanges. For more information, visit https://www.mufg.jp/english