IKEA introduced the first-ever IKEA Festival from IKEA global collaborations as an entertainment fest, and a source of inspirations and trends for future living. Enjoy the line-up of artists, designers, DJs, chefs, and renowned celebrities including Virgil Abloh, the designer and founder of OFF-WHITE; The Pasta Queen (Nadia Caterina Munno), the celebrated Italian chef; NIKI, a global artist with chart topping songs; YONLAPA, an indie artist group from Chiang Mai, and others. Enjoy this new experience and fulfil your home living over the course of 24 hours with IKEA Festival on Thursday September 16, free of charge!
IKEA Thailand joins to celebrate the best of life at home by offering content for IKEA fans in Thailand staged for the IKEA Festival, where IKEA experts will offer tips in selecting the right furniture and accessories for Thai homes, showcasing solutions in various room settings which are practical and easy to adapt, as well as introducing a Thai-Swedish fusion menu for making your living at home better with IKEA here.
In a time when life at home has never been so important, IKEA will open the door to better living by throwing a festival that can be experienced both online and in many IKEA stores around the world. IKEA is collaborating with music artists, chefs, designers and creators to turning living rooms, kitchens, bedrooms, and backyards into virtual stages for performances and experiences, set in their everyday homes, studios, and neighbourhoods worldwide. All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.
"The festival is inspired by IKEA's vision to create a better everyday life for the many people," says Erika Intiso, Managing Director of IKEA Marketing and Communication AB. "This is a new kind of experience that IKEA wants to offer, celebrating, connecting and engaging around life at home. Home tours around the world will open doors to new experiences and new inspirations. We want to spark a conversation on the more sustainable and affordable life at home of tomorrow. And just as with any festival, you can expect a few surprises."
The festival set up and program
The festival takes place on IKEA.com/festival reflecting the most important thing at home, that is being with family and friends, music and food, which is represented in the experiences in these rooms. There are also rooms for discussions on current topics and IKEA news to offer visitors a broad choice of experiences.
Interior design fans are invited through the doors in countries around the world to get home makeover inspirations and see how designers and current and former IKEA collaborators create their work in their own unique spaces.
Visitors can also experience cook-offs, challenges and home visits where both healthy, planet-friendly and no-waste recipes are shared. There will be discussions around the kitchen table on the important topics of circularity, air, play and spaces.
Get ready to see artists perform intimate concerts from their homes and studios and join DJ relays. Gamers will also find the new IKEA gaming range specially designed for them. And IKEA will open its doors to virtual experiences, from the factory floor in Zb?szynek, Poland, to the prototype shop in ?lmhult, Sweden, and IKEA museum taking visitors back in time to explore the diverse history of the brand over the decades.
"Life at home has taken on a whole new meaning for every one of us over the past year, and by being virtually connected, we can open the door to places around the world, discover new things, and get inspirations for better living. With our team effort and solutions at IKEA stores, IKEA Thailand has prepared exceptional content to meet the needs and living styles of Thai customers helping to create happy moments and convenience at home," says Leonie Hoskin, Country Retail Manager of IKEA Thailand and Vietnam.
IKEA fans and home lovers should definitely not miss the chance to enjoy the 24-hour IKEA Festival on September 16, beginning at 13:00 hrs. For more information and the festival program, please visit https://www.facebook.com/IKEAThailand or IKEA.co.th/festival*
*The link to the IKEA Festival will be available from September 9 onwards.