KASIKORNBANK (KBank) will continue to implement its special relief program - in operation for more than a year now - to assist customers in boosting liquidity, retaining their workforce and easing their expense burden. As of June 2021, KBank had provided financial assistance of around 338 billion Baht to retail and business customers while also offering SME customers and micro retailers loans amounting to 232 billion Baht for liquidity enhancement under its special relief program and the government's measures. The Bank has also teamed with leading business partners in various industries to aid customers in coping with the present crisis. In the most recent development, KBank has unveiled the "You Order, We Pay" campaign on K+ market, wherein consumer goods purchased by the Bank from more than 300 micro-retailers and community enterprises are on sale at just 20 Baht apiece. KBank will offer customers K Points which can be redeemed for cash, including the payment of utility bills, to help ease the public's expense burdens.
Mr. Patchara Samalapa, KBank President, said that KBank is concerned about the hardships facing Thai people impacted by the COVID-19 crisis. Since the outbreak emerged, KBank has collaborated with the Bank of Thailand in launching a series of assistance measures. As a driver of the economic system and a member of the society, KBank has earnestly worked to aid crisis-hit customers through the implementation of special relief programs to help them cope with the present circumstances. Focus has been on liquidity enhancement and employee retention along with easing of financial burdens. To this end, the Bank has launched various measures including suspension of principal and interest payment, suspension of principal payment only and reduction of monthly installment payment - all of these measures amounting to 338 billion Baht in relief as of June 2021. Moreover, KBank has extended credit lines worth more than 232 billion Baht to bolster liquidity for cash-strapped SMEs and retail stores in accordance with the government's measures and KBank's additional special measures since the first wave of COVID-19.
"Various special measures have been implemented via three-pronged strategy. This is to ensure that various consumer segments in the business ecosystem have access to these measures in numerous formats, and that such measures directly meet their needs while also allowing KBank to maximize its existing resources." The three-pronged strategy includes:
Recently, KBank launched two additional campaigns to lower the daily expenses of its customers, namely 1) "You Order, We Pay" campaign on K+ Market - wherein a large variety of consumer goods purchased by KBank from over 300 micro-retailers and small and micro community enterprises (SMCE) are offered on K+ Market at a single price of just 20 Baht. Payment can be made by cash via K PLUS-linked account or through K Points redemption; and 2) "K Points Giveaway" campaign, wherein the Bank freely distributes 1,000 K Points - equivalent to 100 Baht in cash - to its customers, who can redeem them for utility bill payment including water, electricity, and mobile top-up, as well as food purchase, on K+ market.
Mr. Patchara said, "KBank intends to give back to society and ease the burdens of its customers during this crisis, as well as working to revive economic activity and improve customers' way of life as the COVID-19 outbreak subsides. The Bank aims to become one of the forces driving the Thai economy towards sustainability.
Interested persons can inquire for more details on other campaigns of KBank via LINE KBank Live.