Chia Tai Company Limited, Thailand's leading innovative agricultural company, thus initiates the first-ever collaboration with WISHULADA brand by renowned social activist artist Wishulada Panthanuvong, a group of professional bag makers, and Pankan Shops by Yuvabadhana Foundation to introduce "RabAdapt" Collection, which features a variety of lifestyle bags curated from Rabbit Brand Fertilizer sacks under Sustainable Fertilizer Sacks Project aiming at providing Thai youths and society with much-needed opportunities during this critical moment.
RabAdapt Collection essentially marks the start of the transformation of Rabbit Brand Fertilizer sacks into lifestyle products via the upcycling process, which involves reusing excess materials to produce brand-new products with a focus on the environment and Circular Economy in a bid to benefit people, society, and environment. As a result, these fertilizer sacks are turned with extra value into lifestyle bags in this RabAdapt Collection, which also generates income for a group of professional bag makers impacted by the COVID-19 crisis. Eventually, the limited-edition products are sold at Pankan Shops by Yuvabadhana Foundation which serve as channel of distribution, and the proceeds will be further provided as scholarships for needy children.
RabAdapt Collection bags are designed for individuals of all ages and genders, featuring modern design components and a square shape to minimize waste, as well as vibrant silk remnants from the production of OTOP goods in Nonthaburi Province. The collection consists of 5 varieties of bags, including a tiny bag, neck pouch, clutch, crossbody, and backpack, each handcrafted one at a time by a group of professional bag makers affected by the COVID-19 circumstance.
The bags in RabAdapt Collection are available for purchase at 16 Pankan Shops and through online platform at LINE My Shop: pankan online, or https://shop.line.me/@pankanonline. For more information, please contact LINE Official: @pankanonline from 24 September 2021 onwards. All the proceeds will be granted as scholarships to Thai youths under Yuvabadhana Foundation. We invite you to join us to offer opportunities to others, brighten the smiles on their face, and contribute to the society together. For more updates on the project, please stay tuned to www.chiataigroup.com and Facebook: Chiatai.group.official