KTC launches "Step it Up with KTC FOREVER" major campaign reinforcing the concept of unlimited rewards. Cardmembers enjoy more value on KTC FOREVER points than usual, and 2 forms of value special privileges: conveniently redeem 999 points or points in the amount equivalent to the transaction for discounts or special privileges. Cardmembers redeem via a variety of redemption channels that are in line with a new era of consumer behaviour at over 170 merchants nationwide under the Daily Transactions category, from October 1 to December 31, 2021. The Firm expects great feedback from cardmembers and estimates that 2,000 million points will be redeemed throughout the 4th quarter.
Ms. Pittaya Vorapanyasakul, Executive Vice President - Credit Card Business, "KTC" or Krungthai Card Public Company Limited, reveals, "KTC has launched the 'Step it Up with KTC FOREVER' major campaign, a prime time of the year where KTC FOREVER points will be worth more than ever. KTC offers cardmembers joyful privileges by increasing the value of KTC FOREVER points with a marketing budget of 300 million baht. The campaign is executed jointly with over 170 merchants nationwide under the Daily Transactions category, with an emphasis on Restaurant and Shopping, which are two of the most popular categories at the end of the year. In terms of the marketing strategy, KTC continues to focus on continuously building relationships with merchant partners. After the government has adjusted plans to ease lockdown thereby allowing entrepreneurs to resume business again, the launch of this campaign which adds value to KTC FOREVER points is considered another channel that KTC would like to utilise to thank and support partners who have fought alongside each other during the past crisis."
"KTC FOREVER points during the 'Step it Up with KTC FOREVER' campaign will be worth more than usual in 2 main forms of special privileges: 1) Redeem 999 KTC FOREVER points for a 200 baht discount / redeem up to 30% discount / redeem products worth up to 200 baht or redeem e-Voucher deals at a discounted price of up to 50%; 2) Redeem KTC FOREVER points in the amount equivalent to the transaction for up to 25% discount or up to 15% cash back. Cardmembers may redeem points conveniently at storefronts at the point of sale at each of the 170 participating partner stores or via the KTC Mobile app / KTC website / KTC USHOP website / KTC World Travel Service or QR Points. Cardmembers can redeem Step it Up points anywhere, whether it is for eating, shopping or traveling, from October 1 to December 31, 2021."
Mrs. Pranaya Nithananon, Vice President - Credit Card Business, "KTC", states, "The adjustment of easing measures to allow more restaurants to open their businesses has led the spending in the Restaurant category to become bustling again throughout September. Cardmembers' behavior has started to shift from using the Food Delivery service in the past to eating out more. Buffet, barbecue, and shabu are among the most popular, alongside restaurants in department stores. KTC FOREVER points are the key to granting members privileges in the "Step it Up with KTC FOREVER" campaign in the 4th quarter. Therefore, Restaurant is the category that KTC focuses on, as it is a popular category that members redeem points for products or services. Throughout 2020, there are over 1,120 million points that have been redeemed. Moreover, partners in the Restaurant category have been severely affected in the past. As a result, KTC has invited up to 80 restaurant partners spanning over 3,000 locations to join the campaign to help support partner businesses. The restaurants participating in the campaign include Buffet restaurants such as Sukishi, Oishi, Shabushi, Akiyoshi, and Red Sun; Stand-alone stores such as Water Library, Hong Bao, Jumbo Seafood, and Kam's Roast, and Stores that use fewer points such as Krispy Kreme, Garrett Popcorn, and McDonald's. It is expected that cardmembers will redeem over 500 million points under the Restaurant category throughout the campaign."
Mr. Nattasit Soontranu, Vice President - Credit Card Business, "KTC", adds, "The COVID-19 situation in the past year has transformed cardmembers to become more familiar with online shopping through various channels such as applications, websites, as well as partner social media channels instead of spending at storefronts. As a result, the proportion of spending through online channels has increased from 30% to 40%. Particularly, spending at various e-Marketplaces grew significantly by 45% compared to the same period in 2020 (January - August). In September, department stores and different merchants in shopping centers have reopened their businesses. This includes the 4th quarter, which is the prime season of spending. It is expected that the total card spending in all partner channels will become more active. As part of the "Step it Up with KTC FOREVER" campaign, KTC has compiled more than 60 shopping partners with 670 stores nationwide to offer privileges to members. In 2020, KTC saw the highest level of KTC FOREVER point redemptions for products or services in the Shopping category (online and offline channels) in its ports with a total of more than 1,800 million redeemed points. It is expected that there will be over 700 million points redeemed in the Shopping category throughout the campaign."
"Currently, KTC has a credit card member base of over 2.5 million, with a total of over 12,000 million KTC FOREVER points. Each month, the number of KTC FOREVER points that members redeem is approximately 400 million points. The 4th quarter will be a period in which points are redeemed at a higher level compared to other quarters. It is forecasted that in this period, there will be a 20% increase in the number of redeemed points, or by 2,000 million points," Mrs. Pittaya concluded.
For more information, please contact KTC PHONE 02 123 5000 or get updates on the "Step it Up with KTC FOREVER" campaign at: https://www.ktc.co.th/promotion/q4-2021