Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, led by Mrs. Kittiya Srisanit (Left), Head of Krungsri Auto Group, Bank of Ayudhya PCL, and Mr. Pornthep Tirasuntrakul (Right), Executive Vice President, Head of Krungsri Auto Marketing Division, Bank of Ayudhya PCL, received the "Thailand's Most Admired Brands 2021" award in the automotive finance category for ninth consecutive year and was presented with the special "Market Leader Brand Award," based on Thailand's Most Admired Brand & Why We Buy study by BrandAge Magazine. By continuously driving strategies to create digital innovations to meet customers' and car users' lifestyles, Krungsri Auto has earned the highest trust and recognition from consumers, as reflected from the two prizes and its leadership in Thailand's comprehensive automotive finance market.
Thailand's Most Admired Brand award is organized by Brand Age magazine. The survey was conducted with consumers nationwide for as long as 21 years, studying various factors affecting product purchases, such as brand image, employees and sales representatives, price and promotion, advertising, and communications.