"Krungsri Auto", a leader in automotive finance under Bank of Ayudhya PCL, led by Mrs. Kittiya Srisanit, Head of Krungsri Auto Group, Bank of Ayudhya PCL, recently received a prestigious award from "The Asian Banker Thailand Awards 2021" in the category of The Best Mobile Banking Technology Implementation from outstanding performance and development of GO Application by Krungsri Auto. This award yet again emphasizes Krungsri Auto's position as a Digital Market Shaper.
Mrs.Kittiya stated, "With our vision to become the leader of Auto Finance by delivering a delightful automobile lifetime experience that creates a better everyday life for automobile users, we have been implementing the building blocks for the business model 'Krungsri Auto Ecosystem.' Acting as the vital element that complements the ecosystem, the GO Application by Krungsri Auto has been downloaded over 1.2 million times in less than a year after its launch. The Best Mobile Banking Technology Implementation award that we won this year reflects our successful endeavors to be the Digital Market Shaper by offering a greater experience and ensuring our services can serve the highest satisfaction of both customers and automobile users."
The GO Application by Krungsri Auto is a mobile application that offers services and information that answer to automobile drivers' lifestyle needs from real-time fuel price updates, wide-ranging privileges, such as discounts and premiums from partnered brands, to instant access to Krungsri Auto's digital products at the fingertips.