Amazfit plans a massive marketing move in Thailand next year Penetrates to the market with online and offline with additional channels The global brand see the high potential in Thai market in the areas about health and smart watch product
Amazfit, the leading global wearable brand plans big step in Thai market, including the strong online and offline channels as same as seeking for the new potential channel partners , given the country's high potential in South East Asia market.
Amazfit brand product gain a well response in Thai market due to the aware in health among Thai consumer by go to gym and participate indoor sports and love fashion and trendy and technology products which are in line with our product philosophy.
Kelvin Ming, Country Manager Amazfit Thailand said that, Amazfit plan to further focus on three important areas in Thai market. Firstly is consumer recognition. When users affirm the quality to the product and the value that bring to them, they will willing to recommend our product to friends and is also follow the new version of products. Secondly, Amazfit plan to support all media and influencers, in creating the word of mouth on brand' strong point.
Mr. Ming also said, Amazfit will work for support and collaborate from our partners. Their helping hand will make customers obtain pre-sales and after-sales service for our products from more channels.
"In next year, we plan to invest more budget on Thai market, and will explore more ways to do marketing both online and offline including outdoor advertising plan, brand spokespersons plan and also retail channel development plan. We are ready in the negotiation of the brand-cooperation, so next year very exciting,'' added Mr. Ming
Amazfit focuses what we did replace, and the launch event result what the brand present to customers. Our previous product GTR 2 was rated as one of the most popular smart watches in 2020 by media friends, GT3 has a certain improvement over GT2, for marketing side. Amazfit would also did more investment make people to those product which including outdoor advertisement and offline channel development.
"We are really glad our living situation come back to normal in Thailand , this really good opportunity for us to show that how our product can strongly related with people's daily life and how to help people stay healthy and happy," said Mr. Ming adding that
"So in the last quarter of 2021, we will work closely with our partners to do the marketing activities. Not to mention the sales campaign ad double digit 11/11 and 11/12. We will also present more brand activities like Christmas celebration, to bring the best benefit to our customers.
Nowadays, Smart Watch is become one of essential gadget for people who care about Healthy and Wellness, so Amazfit is one of the brand that pay intention and focus on Healthy and Sport function solution to end-user and become the top of mind brand with value price and people can afford with the new technology that customers need for example one tap to measure 4 angle of indicator HR, SpO2, Stress, Breath which is very friendly for users. And with the price point start from 1,000-5,000 Baht making we are the first brand people is thinking to.
About Amazfit
Amazfit is a leading global smart wearable brand that offers a wide product portfolio including smart watches and bands, TWS earbuds, and health & fitness devices such as smart treadmills and smart body composition scales. Our brand essence is Up Your Game, and we encourage users to live their passions and express their active spirits freely.
Amazfit is a brand owned by Zepp Health (NYSE: ZEPP) that has shipped over 100 million devices since 2014, with products available in over 90 countries and regions. For more information, visit www.amazfit.com