Spotify reveals its annual 2021 Wrapped campaign, unveiling the top artists, albums, songs, playlists and podcasts from the creators that helped soundtrack the year for more than 381 million users worldwide. As part of this campaign, Spotify is breaking down how Thailand and the rest of the world listened to and discovered K-Pop, including the artists, albums and songs that defined this globally growing genre.
If 2020 saw BTS become bonafide global stars, 2021 was the year they became a global supernova. With more than 7 billion streams in 2021, the group is this year's top K-Pop artist and also the third overall most-streamed artist in the world, coming in after Bad Bunny and Taylor Swift.
The band's hit song Butter came in at third place in Thailand's Most Streamed K-Pop Tracks and their albums BE, Love Yourself ? 'Answer' and MAP OF THE SOUL : 7 also emerged in the top five of Thailand's Most Streamed K-Pop Albums, a testament to the dedication and love of their Thai fans.
BLACKPINK, IU, LISA and NCT DREAM round out this year's top K-Pop artists in Thailand, with BLACKPINK's THE ALBUM taking the number one spot as Thailand's Most Streamed K-Pop Album.
Homegrown LISA from K-Pop girl group BLACKPINK made Thailand proud in her debut as a solo artist, with her hit singles MONEY and LALISA placing first and second in Thailand's Most Streamed K-Pop Tracks list. Fellow BLACKPINK member ROSE also shined on her solo debut, with her songs On The Ground and Gone closely following in fourth and fifth place.
As K-dramas continue to gain popularity worldwide, Spotify Wrapped 2021 reveals the top global K-Pop OST tracks with Sweet Night by V from the soundtrack of Itaewon Class topping the list for the second year running. JIN and V's track It's Definitely You from HWARANG, Pt. 2 is the second most streamed Korean OST while I'm Missing You by Sunjae from the soundtrack of True Beauty rounds out the top three.
Spotify 2021 Wrapped Thailand K-Pop Top Lists:
Thailand's Most Streamed K-Pop Tracks
Thailand's Most Streamed K-Pop Artists
Thailand's Most Streamed K-Pop Albums
Spotify 2021 Wrapped Global K-Pop Top Lists:
Top K-Pop Artists Globally
Top K-Pop Songs Globally
Top K-Pop Albums Globally
Top K-Pop Female Groups Globally
Top K-Pop Male Groups Globally
Top K-Pop Solo Singles Globally
Top K-Pop OSTs Globally
Eligible users can access their personalized Wrapped experience exclusively in the Spotify mobile app (iOS and Android). In addition to what fans love most about Wrapped, we've added a few new features to look out for:
- New data stories to express your year in audio - in addition to your top artists, genres, songs, podcasts, and minutes listened, the personalized Wrapped experience includes several all new features, including:
- 2021: The Movie - Your top songs paired with classic scenes from a movie that's all about you.
- Your Audio Aura - We worked with an aura expert to visualize your audio aura based on your top two music moods.
- Playing Cards - An interactive data-based game that you play, and then share with your friends. We'll display several statements about your listening this year, and you'll have to guess which are true.
- 2021 Wrapped: Blend - Tapping into the new Blend feature launched this year, Spotify fans can see how their 2021 music taste matches up with friends, stream their blended playlist and share their results on social.
For even more on how the world listened in 2021, check out Spotify's For the Record blog.
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