Mr. Manas Chiaravanond, Chief Executive Officer of Chia Tai Company Limited, Thailand's leading innovative agricultural company, joins "The Strategic Research Project to Establish Roadmaps for Agricultural Technology Research and Development" where he demonstrates his vision for driving the progress of Thai agriculture towards sustainable agriculture, as well as reemphasizing his commitment to the development of innovative agricultural technologies that will improve farmers' quality of life and promote food security for consumers, at Centara Grand at CentralWorld.
The forum is organized by Thailand Science Research and Innovation (TSRI), in conjunction with Ministry of Higher Education, Science, Research and Innovation, alongside other research and educational institutes, with an aim to propose and discuss on the national technology roadmap in accordance with Thailand's 4.0 strategy. This seminar is participated by various government agencies and private organizations, all of which are major drivers in the agricultural industry.
Mr. Manas unveils clear vision and perspective about the roadmap, "With longstanding experience in the agricultural industry, Chia Tai recognizes the issues that have direct impacts on agriculture, including the fact that climate change causes natural disasters that significantly impair farmlands. Moreover, lack of people who carry on agricultural knowledge from generation to generation is causing a risk to the agricultural career's stability. Plus, cultivating a positive mindset regarding an agricultural profession is essential.
As a result, applying research-based innovation and technology to agriculture certainly increases cultivation efficiency and people's ability to deal with rapidly changing nature and weather, resulting in long-term security and career stability. More importantly, it also aids in shifting the image of farmers' career from traditional farming to smart farming. In terms of consumers, quality agriculture matches not only the current healthcare trends, but also the upcoming aging society trends, in that consumers want fresh, clean, secure diets that can be traced back to the sources."
Chia Tai places a high focus on innovation, which is one of the organization's four core values because development of new breakthroughs is a key factor that contributes to self-improvement, business success, and social development. Currently, Chia Tai is transitioning from Inputs Provider to Solutions Provider in a bid to actively boost cultivation capacity in terms of quality and quantity. In addition, Chia Tai establishes complete agribusiness supply chain by opening Chia Tai Farm shops with an aim to deliver fresh and safe produce, all of which are expected to benefit Thailand's macroeconomics that is the foundation towards the development of sustainable agriculture in the near future.
About Chia Tai ??
Chia Tai Company Limited was established in 1921. It is now one of Asia's leading agricultural companies with its business covering the entire chain of the agricultural industry, starting from quality seeds, fertilizers, plant protection, to cultivation technology and delivery of safe and quality products.?
Determined to unceasingly develop products and services, Chia Tai was among the first companies in Thailand to develop hybrid seeds. It has high potential to develop breeds to create security for farmers and confidence for consumers. Chia Tai has up to 10 R&D stations in Thailand and other countries and seven subsidiaries across Asia and the US with over 1,300 employees.??
Chia Tai's principle in doing business is firmly based on business ethics and professionality, with its goal to develop products and services that deliver?agricultural innovations for a better and sustainable quality of life?for people across the region.