Grand Seiko unveils the first ever Boutique Online Exclusive Edition and introduces new features of its virtual boutique

Economy News Friday December 24, 2021 15:28 —PRESS RELEASE LOCAL

Grand Seiko unveils the first ever Boutique Online Exclusive Edition and introduces new features of its virtual boutique

Moving forward to the next level, Grand Seiko, the luxury timepiece brand from Japan with a long history since 1960, unveils its first Grand Seiko Boutique Online Exclusive Edition which is now available for all watch enthusiasts to collect. As well as introduces three new features of its virtual boutique for customers' seamless shopping experience at www.grandseikoboutiquethailand.com

Following on from the hugely successful inaugural the world's first Virtual Boutique earlier this year, Grand Seiko celebrates the samurai spirit with SBGA469, an exclusive timepiece which is available uniquely at the Grand Seiko Boutiques Online. On this special occasion, the brand launched a special commercial advertising video, starring by brand's customer, to pass on the superior experience of using the Virtual Boutique.

SBGA469 Grand Seiko Boutique Online Exclusive Edition, a classic spring drive design with a dial in Katsuiro indigo. The color of the dial is Katsuiro, which is considered to be one of the deepest shades of indigo in Japan. This color was popular among Samurai warriors as it was believed to bring good fortune in battle and was therefore used to decorate many warriors' armor. The dial has the texture of solid rock, with its own natural pattern, as if hewn by hand. Thanks to Grand Seiko's unique Spring Drive caliber, the seconds hand glides silently and smoothly, with no 'tick', across the dial, perfectly reflecting the natural and continuous flow of time. The SBGA469 is made of stainless steel with a 100-metre water-resistant and screw-down crown secured case 41mm in diameter, 12.5mm thick, and 49mm across the wrist lug-to-lug. The power reserve is 72 hours when fully wound and is shown on the discreet indicator next to the eight o'clock marker.

Together with an unveil of the first Grand Seiko Boutique Online Exclusive Edition, Grand Seiko is pleased to introduce the newest features of its virtual boutique which are 'Book an appointment', this feature offers personalized appointment location which enable the watch lovers to search and display their home location with Google Map Platform for watch expert to deliver the services to anywhere in Thailand. As well as customers can schedule date and time for being the first one who experience new collection or limited collection at the nearest boutique. 'Virtual Try on' this feature leads customers to explore more than 60 collections of heritage, elegance, sport, and master pieces. The last feature is '360 virtual view', all watch enthusiast can find out the amazing panoramic images of the range of newest collections that includes the watch details like light and shadow, texture on the dial, the thickness of the watch and the length of the strap.

"From the tremendous successful of the launch of our virtual boutique online, earlier this year, we have received a huge number of visitors and experienced positive feedback from our customers. Above all, the customer's trust in the brand to purchase our timepieces via virtual boutique online is our exceptional progress. We are committed to elevate online shopping experience for our customers and watch lovers to the next level'' Mr. Hiroyuki Akashi, Managing Director Seiko (Thailand) revealed.

Grand Seiko enthusiasts and watch lovers can now enjoy access to experience Boutique Online Exclusive Edition and shop from anywhere in Thailand via the Grand Seiko Boutique; www.grandseikoboutiquethailand.com

เว็บไซต์นี้มีการใช้งานคุกกี้ ศึกษารายละเอียดเพิ่มเติมได้ที่ นโยบายความเป็นส่วนตัว และ ข้อตกลงการใช้บริการ รับทราบ