FWD Insurance received 2021 Thailand's Outstanding Brands Award from Asia CEO Summit & Award Ceremony "Asia's Champions of Excellence" organized by Influential Brands(R), a think-tank with over 20 years of branding knowledge and expertise, and Neo Target Company Limited, a brand reputation communications consulting firm based in Bangkok. It recognizes the company's achievements in branding knowledge, consistent brand touchpoints and outstanding brand presence in online and offline media, with continuous and outstanding business growth.
Pavarisa Chumvigrant, Chief Brand and Communication Officer of FWD Insurance said "We're proud to receive 2021 Thailand's Outstanding Brands, that validates our branding success and commitment to changing the way people feel about insurance. We'll continue to put our customers at the heart of everything we do and empower them to celebrate living with our products and services."
The awards recognized innovative brands with unique brand presentation and consistent brand activities online and offline that meet the needs of customers and create customer satisfaction.
FWD Insurance adopted the concept of "Different Insurance" that focuses on the customer-led approach through 'Celebrate living' campaign, as well as continuing to create brand experience through activities that match the lifestyles of customers. We use '5 sensory' to provide customers with new, unique and different experiences, and to communicate with our customers with simple language, a straightforward message, and to present the right insurance products and services. Consequently, FWD insurance has yielded New Business Annualize Premium* at 15% of the market share, which is the second largest in insurance industry** in 2021."
The ASIA CEO SUMMIT & AWARD CEREMONY is an annual award ceremony, and this year is its 9th year, that recognized business organizations with outstanding performance in 28 business sectors and industries such as insurance, banking, retail, convenience stores. mall consumer goods electrical appliances and restaurants, etc. FWD Insurance is the only life insurance company chosen to receive this year's Outstanding Brands Award.