Honda Thanks Customers for Their Support Ranks Number One in Passenger Car Market in 2021 for Another Consecutive Year Reinforcing its Reputation as a Popular Brand in Thailand Continues to Deliver Best-in-Class Automobiles to the Market and Provides Trusted After-Sales Service to Customers
Honda Automobile (Thailand) Co., Ltd. announced its performance results for 2021, with Honda maintaining the number one position in Thailand's passenger car market (January to December 2021) with cumulative sales reaching 88,692 units, capturing a 27.9% market share, and ranking number one in four major market segments. These results reinforce Honda's position as Thailand's most popular brand while continuing to maximize customer satisfaction by taking after-sales service to another level that meets the needs of diverse lifestyles at its 229 showrooms and service centers nationwide.
Mr. Noriyuki Takakura, President and CEO of Honda Automobile (Thailand) Co., Ltd., said, "Honda would like to thank our customers for placing their continued trust in us. Overall, 2021 was another challenging year with the COVID-19 pandemic changing the way we work, making sure we kept track of the situation and meeting changing customer needs and behavior. With the commitment and full dedication of Honda and its dealers to work their best, and the support of all sectors, we have gained customer confidence and trust from all over the country, resulting in cumulative sales of 88,692 units with a 27.9% market share. In 2022, it is expected that Thailand will begin to recover from the COVID-19 pandemic and the economy will move in a more positive direction. Honda will continue to support everyone while looking forward to receiving your continued support."
Honda ranked in the number one position in four major segments of the market:
- Honda City Turbo with cumulative sales of 21,221 units.
- Honda City e:HEV with cumulative sales of 2,269 units.
- The City Series with cumulative sales of 47,962 units.
- Honda Civic maintained the number one position with cumulative sales of 14,755 units.
- Honda Civic Hatchback with cumulative sales of 1,337 units.
- Honda CR-V with cumulative sales of 4,938 units.
Last year, Honda delivered an intelligent and powerful driving system to Thai customers with full hybrid e:HEV vehicles that come with Honda SENSING intelligent safety technology. They covered a wide range of market segments, including the all-new Honda HR-V e:HEV that was launched at the end of last year, Honda City e:HEV, Honda City Hatchback e:HEV, and Honda Accord e:HEV. These models are increasing the popularity of full-hybrid e:HEV vehicles as they meet customer needs in terms of powerful driving performance and safety technology while providing high fuel efficiency.
For its operations in 2022, Honda will continue to optimize customer satisfaction by developing cutting-edge, high-quality vehicles equipped with advanced driving technology and safety features as the company moves towards a target to achieve a zero-emission and zero-collision society within 2050. Honda is also committed to taking its after-sales service to the next level for customers to experience even greater convenience and peace of mind, receiving a full range of services at its 229 showrooms and service centers nationwide, where teams of highly experienced experts are ready to serve all customer needs along with a variety of service packages to build customer confidence and trust in Honda's products and services.
Remarks:
- Market share and sales growth rates for 2021 are estimates that includes sales figure forecasts from some car manufacturers.
- Cumulative sales and market share include SUVs.