When talking about job positions that various companies offer the most and from the survey result on Sales and Marketing which continuously ranked in the top 5 positions in high demand since the Covid crisis, one of the factors is contributed from driving force of business that requires workforce in this field to stimulate the continuity of sales and business activities. It can be seen that new generations of workers in the digital era have adapted and developed skills to better meet the needs of the labor market. After the economic slowdown in Thailand and around the world and due to the epidemic crisis of the Covid-19 that continues to prolong and affects the overall business operation on a large scale, entrepreneurs are tightening their belts and hiring based on employers' decision has become more complicated. The qualification of people working in Sales and Marketing which is in high demand, is to have a variety of abilities and skills (Multi-Skill). Workers with extensive knowledge and multitasking skill will become more advantageous. These skills include product presentation and communication with customers using various channels and platforms. Workers in this era need to develop skills, become proficient in their field of work, and develop other skills to support their work in order to meet the needs of customers and keep up with the changing world of work.
This is consistent with the survey result of ManpowerGroup Thailand in 2022 survey. According to direction and current situation, ManpowerGroup Thailand has conducted a survey and rated top 10 job fields demanded by employer as follows: Sales and Marketing (20.16%); Sales and Marketing are considered important and in high demand for 5 consecutive years due to the impact of the Covid-19. Sales and marketing play an important role in consumer decision-making. According to ManpowerGroup Thailand's survey on top 10 popular jobs of the year, the field of Sales and Marketing is now highly popular. Jobs in this field include Sales, Business Development, Digital Marketing, E-Commerce, and Marketing.
Workers in Sales and Marketing field are continuously in high demand. This field of work is continuously growing over the past 5 years, with positive supporting factor that is technology. The job market requires workers with knowledge in technology and new platforms that play a role in business and communication in order to present and deliver products and services to customers. Therefore, ManpowerGroup Thailand, as an innovative workforce specialist and consultant, recommended that workers should continue to develop these skills and update new knowledge. If workers can develop technology skills to keep up with changes, negative factors will turn into positive factors, and you will be able to gain an edge over your competitors in the market. In addition to technology skills, communication and presentation skills are also another strength that workers must develop because product selling channels are not available only online. More than half of customers still use services and buy products from the stores. Salespeople are therefore important, and they need to develop their personality, skills and knowledge in products and services in order to make an impression and boost sales professionally.
Another key factor that should be mentioned is the compensation (wage). From changes and situations in the past, as well as forecasts that are unpredictable, many organizations are focusing on incentivizing employees with pay in the form of premiums and commissions. At the same time, amid the high competition of workers in this line, Job applicants have to develop their skills in several areas such as language, technology, and use of various applications in order to create an advantage in finding a job for themselves.
Based on an analysis, Sales and Marketing field is considered as the field of work that workforce is constantly shifted and relocated due to changing factors in terms of business and competition. This field of work however has always been in demand.
If workers want to enter the job market and make progress in their field of work, skills such as language skills should be continuously developed. Besides having English as their second language, which is considered as universal language, a third language such as Chinese, Japanese, German, Korean, for example, is also required. Technology skills, ability to use various applications, and a variety and essential job skills are also needed in order to step into the job market confidently and maintain career stability in their field of work.