Now in its third year, the "WHAT THE FANTA" campaign is inviting people to enjoy the playful discovery of unlocking the new blue mystery flavor that's taking over store shelves across Thailand. This latest activation underscores 'FANTA's fun and colorful personality. The Coca-Cola system in Thailand, which includes ThaiNamthip Ltd., HaadThip Plc, and Coca-Cola (Thailand) Ltd., is rolling-out an exciting mission-oriented social campaign in which people - both young and the young-at-heart - are brought together to look for clues that will help them solve what the fruity flavor is behind this new fizzy blue drink.
Richa Singh, Marketing Director, Coca-Cola Thailand, Myanmar and Laos, shared: "Thailand was the pioneering country to enjoy WHAT THE FANTA when it was first launched in 2018. At that time, we unlocked four mystery flavors with the same packaging, and the campaign was well received by many people?an affirmation of 'FANTA's thrust to be an icon that infuses playful fun in a grey and overly-serious world. We have always strived to listen to what our consumers want and need. We recognize that many Thais look forward to trying new things and so WHAT THE FANTA became one of our responses. It is also part of our overall business strategy to invest in and continuously innovate our brands ? ultimately to indulge the unending, ageless curiosity and desire of people for new experiences brought about by the playful and fun discovery of something novel. So, if you're into solving mysteries - regardless of your age - we're encouraging you to join the fun online through our social missions. We're looking forward to hear the theories people will come up with as to what flavor this refreshing, zero sugar, fruity drink actually is."
The first of its kind mocktail with twists to the flavor mystery being revealed along the way, WHAT THE FANTA comes in 325 ml aluminum cans and 330 ml PET bottles of the no sugar variant, which you can buy at a store near you or on your favorite online shopping site. 'FANTA' is also partnering with McDonald's for the first time ever to launch the McFrozen WHAT THE FANTA, the slushy version of the mystery blue drink that you can enjoy with any of your McDonald's meals. This refreshing McFrozen drink is available in four options - McFrozen WHAT THE FANTA, Two-Tone McFrozen (WHAT THE FANTA+Coke), McFrozen Float WHAT THE FANTA, and Two-Tone McFrozen Float (WHAT THE FANTA+Coke), in participating McDonald's branches from February 21 to July 26, 2022.
'FANTA' has also prepared a variety of activities for everyone. If you are into solving mysteries, find clues or more information about WHAT THE FANTA by visiting www.facebook.com/FantaThailand. 'FANTA' has partnered with the popular true crime and mystery podcast, 'Untitled Case', for an exciting episode. You can catch it on air on www.facebook.com/salmonpodcast. Check out how Oat Pramote, Nae Anothai, BabyGnap search and unlock the clues of the social missions. The brand has also created content in different platforms - online film, out of home, etc. - to cater to people's different passion points such as gaming, music and entertainment.
Search for clues and take part in the hunt before the answer to the WHAT THE FANTA mystery is revealed on April 18:
- Guess the flavor by commenting under a game post at facebook.com/FantaThailand. The first 2,000 people with the correct answer will get 'FANTA' premium Bluetooth speakers.
- Scan the McFrozen WHAT THE FANTA QR code at McDonald's or go to facebook.com/McThai and post your guesses under a game post with #WTFanta #McFrozen. First 400 correct posts that follow the rules will win a 'FANTA' premium Bluetooth speaker.
- Scan the campaign QR code at 7-Eleven participating stores to find special clues available only at 7-Eleven. The first 500 winners will be awarded a 'FANTA' Mystery Box.
The Coca-Cola system in Thailand consists of Coca-Cola (Thailand) Limited as the brand proprietor responsible for marketing activities, and its two local bottling partners - ThaiNamthip Ltd responsible for 63 provinces around Thailand and HaadThip Public Company Ltd serving 14 southern provinces.
The Coca-Cola system in Thailand is the nationwide market leader for non-alcoholic beverages. In addition to
Coca-Cola, the Coca-Cola system's portfolio of beverages in Thailand includes Coke, Fanta, Sprite, Schweppes, A&W Root Beer, Minute Maid Splash, Minute Maid Pulpy, Namthip and BonAqua.