Wall's Ice Cream, the leading ice cream brand which has operated in Thailand for over 30 years, is passing on smiles and happiness to Thais by giving away two million sticks of Wall's ice cream along with Wall's Happy Tickets through Wall's Happiness Ambassadors (Wall's tricycle riders) on Fridays in April 2022.
The activity is part of the "Wall's Happy Friday" campaign, which has been held continuously since 2020 to provide ice cream as a small but pivotal moment of happiness as well as to celebrate the International Day of Happiness on March 20 with Thais nationwide. This year, Wall's will be going further - by also giving out Wall's Happy Tickets to create happiness in an extended circle. Apart from giving happiness for themselves, this Wall's Happy Ticket allows recipients to win several prizes and pass on happiness to people around them.
Prior to the kickoff tour to give away ice cream to Thais across the country in April, this year, Wall's organized a pilot activity to bring happiness on the occasion of the International Day of Happiness to those in need including the disadvantaged and the elderly at a range of foundations and social organizations, including SOS Children's Village Bangpoo in Samut Prakan, Sawangkanives - a senior citizens residence run by the Thai Red Cross Society, and the Khlong Toey Dee Jung Group. Apart from passing on happiness through Wall's ice cream, Wall's is creating a unique sense of happiness through the "Wall's Happy Friday" virtual mini concert by the "Wall's Happiness Band," a volunteer group that was formed by the Wall's family including members of the marketing, trade marketing, sales departments, and Wall's Happiness Ambassadors who will join in singing and playing music to spread happiness and smiles at the three foundations. This demonstrates how Wall's is pioneering a sharing society through smiles and encouraging everyone to "Choose to be Happier Together" during difficult and challenging times.
Ms. Nichapat Valaiphatchra, Associate Marketing Director of Wall's Thailand, said, "Wall's is something beyond just an ice cream - we represent a true sense of happiness which is shareable. Wall's mission is to create a strong connection between ice cream and happiness for people of all ages, together with creating happiness among communities that Wall's has been involved in. We want to ensure that Wall's plays an important role in creating happiness and getting people to offer smiles and happiness to one another through our ice cream as we have done over the past three decades. We are, therefore, delighted to have created an atmosphere of happiness, from Wall's Ice Cream cabinets, mom-and-pop shops and other stores where our ice creams are sold, villages reached by our Wall's Happiness Ambassadors, and with all consumers who have enjoyed our flavors. It is important that we play our part in creating happiness, and going the extra mile during our Wall's Happy Friday campaign, making it a tradition for Wall's to give away ice cream from the International Day of Happiness until April, the hottest summer period of the year.
Wall's is organizing this activity to pass on smiles through ice cream for the third consecutive year under the "Wall's Happy Friday" campaign, which will be held on the 1st, 8th, 15th, and 22nd of April 2022 this year. Wall's Happiness Ambassadors will pass on a little happiness by giving away two million sticks of ice cream to people at their doorsteps choosing from Wall's most popular flavors of all time, spreading happiness and smiles, leading to the power of endless happiness.
For further information, visit: www.facebook.com/WallsThailand