"Mc Jeans" launches "MY MC MY WAY" campaign. Embracing "Body Positivity" concept, it celebrates all body shapes and supports the creation of best look for everyone. A diverse range of MC Jeans products promises to enable customers to live to the max beyond any limits, as MC Group aims to not just hold the hearts of its current customers but also to expand its customer base further.
Mr. James Richard Amatavivadhana, CEO of MC Group Public Company Limited (MC) which is the retailer of fashion and lifestyle products under "MC Jeans" brand, reveals that his firm has made three BIG MOVES as follows:
"Body Positivity has been a recognized trend across the world, especially among the new generation?Focusing on customer insight and thoroughly contemplating customer journey, we have connected all our touchpoints including online and offline channels, products that respond to customers' needs, and inspiring fashion content with aim to serve increasingly impressive experience to MC Jeans customers?" Mr. James says.
MC Group aims to reaffirm its status as fashion and lifestyle leader with products that can fulfil customers' every need; endless efforts for new fashion looks; and the development of new distribution channels that enhance consumers' access to its diverse range of products and services. The firm, moreover, has inspired and engaged consumers for its and MC Jeans' sustainable growth
"Our big moves mark a milestone in MC Jean's endeavor to impress consumers. Connecting us with new-generation fashion lovers, these big moves promise to deepen our fans' loyalty and pave way for us to tap into new groups of customers," Mr. James concludes.