LINE BK, Thailand's first social banking, recently joins hands with Muang Thai Life Assurance (MTL) to develop a channel to provide life and health insurance services for customers to access insurance products more conveniently.
"This year, we will be introducing allies and partnerships to help enhance customer experience. We have just joined forces with Muang Thai Life Assurance PCL, Thailand's leading insurance expert who shares the same passion for digital platform, to co-develop a channel and offer seamless insurance services via LINE BK, in accordance with our slogan 'Banking in Your Hand', said Tana Pothikamjorn, Chief Executive Officer of KASIKORN LINE Co., Ltd.
"We strive to keep improving our service to cater to users' need, which as of now we have over 4 million accounts. We are now offering insurance products at your fingertips. During the initial phase, users will be able to access MTL's products via LINE BK's LINE Official Account. In the near future, these insurance products and premium payment can be purchased and made via LINE BK, and much more to come, so stay tuned.", added Tana.
Chief Executive Officer of Muang Thai Life Assurance PCL, Sara Lamsam said, "We have been committed to operating the business under the slogan and aspiration of "MTL NEXT TO YOU" and "Digital Insurer". We never stop improving every aspect we possibly can, to become customers' true partner at every life stage. Our positioning is the market leader as the most trusted health partner. We offer great products, distribution channels and services through innovation and technology in order to accommodate every lifestyle and align with the digital world.
We continuously develop life and health insurance products that truly respond to customer needs by placing importance on the outside-in strategy. Here are the products offered via LINE BK's LINE Official Account; OPD Coverage Campaign helps lessen OPD expenses of up to 1,000* Baht per time, up to 30 times per year. The plan covers medical expenses for OPD, physician consultation, diagnosis fee, and medication, the entry age is 21-59 years. Hospital Income Protection Campaign provides daily compensation benefit in case of injuries or illnesses that require hospitalization. The product's entry age is 21-59 years, and doesn't require a health check-up. The plan is suitable for freelancers or employees with an existing group insurance plan, but still looking for additional coverage.
"The collaboration is to reinforce the two organizations' strengths to delight customers and fulfill customers' lifestyle with "Insurance is easy in your LINE"; a seamless customer journey with simple product offers that truly meet their needs.", added Sara.
Remarks:
- *When purchasing a 1,000-Baht plan of OPD Health Rider
- Benefits, conditions, and coverage details are as specified in terms and conditions stated in the policy.
- Underwriting is subject to the rules of Muang Thai Life Assurance PCL.
- Premium is partially eligible for tax deduction according to the Revenue Department.
- OPD Coverage Campaign is a marketing name of Term 10/10 Insurance Plan and Outpatient Treatment Rider (OPD).
- Hospital Income Protection Campaign is a marketing name of Term 10/10 Insurance Plan and HIP Health Rider.
Warning: Buyers should have an understanding in the details of coverage, conditions and exclusions before making a decision to purchase insurance every time.