Pomelo, Southeast Asia's #1 Fashion Destination, and Sabina, Thailand's leading women's undergarment manufacturer, are proud to announce the launch of the "Sabina Exclusive for Pomelo" special sustainable collection. Launched in honor of Earth Day, the exclusive line-up is part of Pomelo's and Sabina's longstanding commitment to drive change and to deliver on-trend yet eco-friendly products for Pomelo Girls and Sabina customers alike.
Pomelo has joined forces with Sabina, a like-minded brand that shares the same sustainability values, to embark on a journey to create a greener world of fashion. Starting at 19.99 USD, the new must-have collection comprises a total of 8 sustainable loungewear and casual essentials styles. Unlike the usual earth-conscious wardrobe available on the market, the pieces in the collection expand on the sustainable category ranging from stylish shorts, crop tops to lingerie featuring eye-catching, one-of-a-kind daisy embroidery and eyelet details in pretty pastel shades that can be styled up and down.
"The fashion industry is one of the key industries that have a significant impact on the environment. At Sabina, we want to take part in securing a sustainable future. We believe that this collaboration with Pomelo will be a key driver in establishing a stronger sustainability agenda within the industry," said Pitcha "Maye" Thanalongkorn, Chief Marketing Officer at Sabina. "With our extensive knowledge and experience in creating eco-friendly lingerie, we have initiated waste as the main material of our designs. To add to its specialty, the pieces of the collection were crafted from 100% organic cotton, 100% recycled polyester, and more, further minimizing our fashion footprint."
David Jou, Co-Founder and Chief Executive Officer at Pomelo Fashion, states, "Pomelo has its eyes set to accelerate its position as Southeast Asia's #1 Fashion Platform. To reach this company milestone, support and collaborations with partners are always important to us. For the past 9 years, we have partnered with a wide range of brands to curate exclusive offerings and drive planet-friendly fashion-forward. 'Down to Earth' is Pomelo's green umbrella-enterprise that incorporates all sustainable initiatives at Pomelo. By the end of 2022, new arrivals released under the Pomelo brand will feature 40% sustainable materials. We're honored to launch this new collection in partnership with Sabina on Earth Day under this enterprise to give our community more eco-conscious fashion options and strengthen our sustainable beliefs."
The Sabina Exclusive for Pomelo collection will be available online at POMELOFASHION.COM and the Pomelo App in Thailand, Singapore and Malaysia from April 20, 2022. The collection will also be available at the Sabina stores in Thailand.
ABOUT Pomelo
Launched in 2013, Pomelo is Southeast Asia's #1 Fashion Destination offering a curated selection of fashion and lifestyle items. With an indisputable sense of style at an unparalleled price, Pomelo's assortment continues to evolve with weekly arrivals and an ever-growing selection of brands. Known for its legendary customer experience, all orders placed on POMELOFASHION.COM or the Pomelo Android and iOS App deliver worldwide.
ABOUT SABINA
Sabina Public Company Limited or Sabina, a manufacturer and distributor of ladies' lingerie, top number one lingerie brand in Thailand. Sabina lingerie products are available for all age groups, at all market prices. It is also a top leader in fashion and function, well known for its beautiful exterior design, great for body functions of the wearer, and suitable for the shape of the individual target customer. Thanks to research data and market surveys on product development, Sabina is able to manufacture products that meet the needs of customers with both small and large breasts and bring innovation to develop the production of high quality, comfortable and modern lingerie.