Mazda Sales (Thailand) Co., Ltd. announces business expansion plan, prepares to expand new business units and continues to strengthen the organizational structure to support sustainable growth. Mazda announces the appointment of Mr. Tadashi Miura as the new President to lead the new generation of Thai executives in charge of all departments. Raising and optimizing the potential, expertise and capability of Thai people who can step up to manage important positions in Japanese companies while ensure the global and regional synergy to grow Mazda business sustainably in the digital era. Setting up the new business units is to serve Mazda customers better including the area of marketing, sales and customer care.
Mr. Tadashi Miura, prior to becoming the President of Mazda Sales Thailand, was responsible for overseeing many global key markets for Mazda Motor Corporation including Europe, America, Oceania, Russia and the latest country was Taiwan where he was the President of Mazda Motor Taiwan.
Mr. Miura said, "The journey to govern the Thai market in this time is a great challenge because Thailand is a market with huge potential. The parent company attaches great importance as the main market for Mazda in Southeast Asia. In Thailand, we have accumulated sales of more than 700,000 units including more than 300,000 SKYACTIV models. My top priority would be to continue to please our customers and fans with Mazda brand values."
The 2022 Business strategy is to enhance Mazda Brand Value by improving customer experience at all touchpoints, providing the best customer service experience. We will deep drive customer service business to maximize customer satisfaction. There are new customer service areas that we will expand our business capability for instance, Mazda Certified Body & Paint, Mazda Certified Pre-own, Customer Privilege Program, etc. in order to respond to our customers' need and enhance Mazda customer benefit for the entire ownership experience. Besides, we will focus on utilizing digital platforms to support effective communication with Mazda customers and fans, creating opportunity for evolving fan-based marketing offering Mazda exclusive benefits to enhance Mazda brand value and achieve the highest customer satisfaction.
In addition to the appointment of a new President, Mazda Sales Thailand has also added an army of Thai executives to manage important positions within the organization to enhance the organization's ability and management potential and optimize the global and regional potentials under the "One Mazda" teamwork policy. Under this policy, all departments are integrated into a seamless professional collaboration model and step towards success according to the goals set.
Moreover, Mr. Chanchai Trakarnudomsuk, former President of Mazda Sales (Thailand), is appointed as the Corporate Advisor. With his decades-long experience and expertise in automotive business, we are confident that Mr. Chanchai will be able to support Mazda business in Thailand and assist Mazda to achieve success. This change is because Mazda Motor Corporation is confident in the potential of Thai executive who is truly understand the market and Thai customers. From now on, Mazda will move forward and prepare to take care of customers better in order to provide maximum customer satisfaction.
Mazda will continue to challenge ourselves to create unique products, technologies, and experiences that our customers love in order to create long-term relationship with customers by enriching their lives with an experience of car ownership, which is in line with our corporate vision to bring about a beautiful earth and to enrich people's lives as well as society.