Central Pattana plc, operator of 35 Central shopping centers nationwide, is holding the 'Chanthaburi Fruit Festival', a roadshow to promote popular products from Chanthaburi, bringing premium grade fresh fruits straight from the farm in addition to processed products from local entrepreneurs to promote Chanthaburi, support local products, and distribute income to farmers and SMEs in Chanthaburi before the grand opening of Central Chanthaburi, which will be held on 26 May 2022. The 'Chanthaburi Fruit Festival to the City' roadshow will be held at five branches of Central shopping centers: CentralwOrld, Central Ladprao, Central Rama 2, Central Bangna and Central Westgate, running from 5 to 11 May 2022.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing for Central Pattana plc, said: "Central Pattana operates its business as a 'Place Maker' or local area developer that is not only focused on establishing prosperity and creating a 'Center of Life' for everyone but also committed to improving the quality of life for people in every community where our projects are located. We intend to create more local wealth by stimulating each province's economy, promoting local products and generating additional income for local communities and local entrepreneurs. This event is one of the pilot campaigns prior to the grand opening of Central Chanthaburi on 26 May 2022, with the goal of complementing and advancing Chanthaburi into a complete tourist city. This event highlights the provincial strengths in every aspect such as beautiful natural attractions, art & culture, center for gemstone markets and the center of Thailand's premium quality fruits. 'The Chanthaburi Fruit Festival to the City' will help support local products of Chanthaburi province and provide opportunities for farmers and SMEs who are currently experiencing oversupply due to the Covid-19 situation - which has brought difficulties in exporting these products. With this event, farmers and SMEs will have an extra channel to distribute their products and generate income as well as the cross-regional promoting of popular products from the province at the five branches, which are located in prime locations with high customer traffic and high purchasing power customers: centralwOrld, Central Ladprao, Central Rama 2, Central Bangna and Central Westgate. In addition, the event offers extra choices for customers in Bangkok to buy premium grade, delicious and fresh fruit delivered directly from the farm at reasonable prices without having to purchase through middlemen."
At the event, discover popular fresh fruits and processed products from Chanthaburi such as premium mangosteen, salak, rambutan, varieties of fresh durian; and processed fruits such as crispy durian, crispy jackfruit, katon Loy Kaew (Santol in syrup), Salak Loy Kaew (salak in syrup), salak jam, mangosteen jam, durian crackers, mangosteen crackers, mangosteen cheese, mangosteen cookies, mangosteen juice, Malva Nuts juice, and Calamansi juice etc. Enjoy shopping for premium, fresh, delicious fruits delivered directly from the farm and quality processed products at affordable prices while helping to support farmers and small entrepreneurs from Chanthaburi Province at centralwOrld, Hug Thai Zone, 1st floor; Central Ladprao, near the escalator going up to BCC Hall, 4th floor; Central Rama 2, G floor; Central Bangna at the LED screen, 1st floor; and Central Westgate, Zone I, 1st floor from 5 to 11 May 2022. Follow updates on the Central Chanthaburi project via Facebook page: https://www.facebook.com/CentralChanthaburi