Recently, Chia Tai Company Limited, Thailand's leading innovative agricultural company, organized a friendly football match "Chia Tai Cup 2022" with an aim to promote the healthy development of youth and strengthen relationship with farmers and customers through sports. On this occasion, Chia Tai also provided scholarship and sports equipment to 4 schools in Hod district, including Baan Bor Luang School, Baan Wang Gong School, Baan Khun School, and Hod School. The event, hosted at Baan Bor Luang stadium, Hod District, Chiang Mai, had been well received and much appreciated by the participants, including students, school representatives, local farmers and local authorities and truly demonstrated Chia Tai's purpose to enhance people's quality of life on a sustainable basis.