Jonathan Wigley, CEO of the Absolute Hotel Services Group has signed a hotel management agreement with Ms. Siraarpa Siriviriyakul, Deputy Managing Director of Siricharoen Sappraiwan Company Limited to bring the popular U Hotels & Resorts brand to Phitsanulok, Thailand. U Phitsanulok is set in 900 rai of lush nature along the Khek River in central Thailand and the existing resort will be renovated, re-branded and re-launched in late 2023.
U Phitsanulok will feature 139 guestrooms and chalet houses with full facilities, including a saltwater swimming pool, fitness centre, food & beverage outlets, meeting rooms of various sizes that can accommodate 250-300 people and activity fields and nature zones suitable for outdoor activities. The property will also have close proximity to some of the best white water rafting in the Kingdom and is located next to the Sappraiwan elephant sanctuary that rescues and rehabilitates captive Asian elephants.
"We are honoured to be taking on the management and branding of this property in Phitsanulok. We are ready to embark on a renovation programme of U Phitsanulok that will capture the essence of U Hotels & Resorts and the authentic location, and we look forward to sharing our values, including the unique services concept of our brand at U Phitsanulok in late 2023," said Jonathan Wigley, CEO of Absolute Hotel Services.
About Absolute Hotel Services (AHS) www.absolutehotelservices.comAHS is the fastest growing hospitality management/branding company in Asia and Europe with an ever-expanding geographic portfolio of hotels, resorts and serviced residences.
Headquartered in Bangkok, Thailand with regional offices in Thailand, Vietnam, Indonesia, Hong Kong, India, Russia and Europe with more expansions planned, AHS and its brands have resonated with investors and consumers contributing value to all stakeholders.
Covering the luxury to economy segments through its brands U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels, Resorts & Residences, Eastin Easy and Eastin Estates. AHS also has the right to manage hotels under the Travelodge brand under Travelodge Thailand and the Vienna House brand under Vienna House Asia.
AHS is an affiliate company of U City Public Company which is a Thailand public listed global capital allocator.
About U Hotels & Resorts Brandwww.uhotelsresorts.com
The brand was created with today's travellers in mind and their expectations from the fast moving pace of hospitality. Founded in 2008, U Hotels & Resorts is an uncomplicated bijoux deluxe hotel brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, services and facilities to unobtrusively encourage sophisticated target customers eager to enjoy the local environment.
U Hotels & Resorts' unique concept of services include 24-Hour Use of Room, Breakfast Whenever Wherever, free Wi-Fi, U Choose Programme, and U Make a Difference Programme.